Demand Generation Specialist

We’re so glad to meet you. At Goose, we are a team of problem solvers driven to help marketing teams move their digital marketing programs forward using marketing automation and award winning strategies. We hope you’ll apply to be part of Canada’s fastest growing Marketing Automation Agency.A bit about us
We work hard and play hard. We’re serious about career development and organizational transparency, as well as quarterly team outings and “non-competitive” foosball. But seriously, culture isn’t just a word to us. We recently have been awarded one of Canada’s Top 50 Best Workplaces under 100 employees! You’ll be on a team that has your back, you can learn from, and works together to be on the best career ride of our lives.Your role
The Demand Generation Specialist plays an important role in the success of our Customers. When Customers purchase ‘Digital Marketing’ from Goose Digital, they’re generally looking to ‘Attract the Right Customers’. This role is crucial to bringing that vision to life. The role works with several Customers to enhance their paid media marketing across channels like Google, Facebook, LinkedIn, X, and more. In some cases, you’ll be working on brand new campaigns for Customers still in the early stages of their digital journey, while optimizing these campaigns to new heights. In addition, several MarTech tools are used in this role, ensuring we are using the best tools available to deliver our services. The role is collaborative and works across teams and, at times, in front of Customers.General Responsibilities
Be a positive team player and help us maintain a great cultureTake a ‘can do’ approach to your work and with CustomersAttend scrum meetings, support project plans, for the delivery of servicesMaintain accurate time logs on a daily basis of activities performedMaintain clean and accurate documentation for your tasks, campaigns, and projectsDemand Generation
Build and maintain Google Pay-per-Click campaigns that meet the customers’ business goalsOptimize paid campaigns on Google, Facebook, LinkedIn, X, and moreLeverage the latest available campaign, bidding, and optimization strategiesBuild and edit ad-copy, working closely with the Account LeadMonitor (and report on) in-market campaigns on a daily or weekly basis (as needed)Support QA testing of campaigns, websites, emails, and other digital programsAudit websites and landing pages for SEO remediation and recommendationsRun reports in a timely manner at month end or during reporting periodsMaintain certifications in MarTech and Media platforms used by Goose DigitalAccounts
Inspire confidence in our Customers through strong communications of our solutionsProvide insights in the progress being made on paid campaignsSupport the Account Lead(s) to tackle growth opportunities and overcome obstaclesCollaborate with Customers and internal teams to develop and execute action plansIdentify gaps in Customers’ marketing process/systems, design better solutionsDeliver to the contracted services for Deliverables and/or Subscribed TimeKnowledge & Skill Set
Intermediate knowledge of digital marketing in the areas of Paid Media, Search Optimization, Social Media, Email Marketing, Creative Design, Content Strategy and moreStrong problem solving and analytical skills, particularly in data analysis, technical integrations, tagging and tracking, and web standardsIntermediate proficiency in Google, Facebook, LinkedIN, X, Bing, Organic SEO strategies, programmatic media, copy editing, and Conversion OptimizationDemonstrated ability to uncover business objectives, map out appropriate campaign strategies, and lead a team of individuals to achieve those goalsStrong communication skills both written and verbalStrong marketing instinct and creative energyMust be organized to prioritize multiple tasks and delegate effectivelyMust have strong writing and editing skillsDetail-oriented with an eye for “pixel perfection” and passionate about their contributionsDemonstrated ability to work well in a fast-paced, entrepreneurial, results-oriented team environmentStrong ability to research best practices and new ways of doing things to remain fresh and efficientEducation & Experience
Minimum 3 years in a digital agency or fast-paced marketing environmentExperience leading small teams or in a project management capacitySpecialized post-secondary education in marketing, communications, or digital media is a benefitWorking Location
E xpectation of 4-5 on-site days per week at our Edmonton or Oakville office.Director of Enterprise Strategies, Goose Digital
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