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Principal Growth Marketing Strategist

GitLab

Winnipeg, MB
Shape Growth Marketing strategy at GitLab through operating rigor, budget judgment, and hands-on AI adoption across a distributed organization.As a Principal-level individual contributor, you partner directly with the VP of Growth Marketing as a strategic operator. You will connect campaigns, regional marketing, lifecycle, product-led growth, operations, partnerships, and community programs. The work supports pipeline, first orders, Flex conversion, expansion, and post-sale adoption.Key Responsibilities:
Run goals, business reviews, planning cycles, and metrics inspectionsTrack leadership commitments between VP one-on-one meetingsOwn strategic projects without a single functional homePrepare budget trade-offs and act within delegated authorityRepresent Growth Marketing in reviews and partner conversationsRequirements:
Senior-level experience leading marketingUnderstanding of modern B2B software business modelsCuriosity and hands-on use of AI at workAbility to manage outcomes through influenceStrong judgment and follow-through across functionsUse marketing leadership, operating discipline, budget judgment, and AI fluency to accelerate Growth Marketing outcomes at GitLab.
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Vacancy posted 1 hour ago
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