A Analytics Lead, Full Stack Affirm · Remote Canada, Ca Lead Python Sql

About the TeamAt affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.
Affirm is reinventing credit to make it more honest and transparent, giving consumers flexible ways to pay without hidden fees or compounding interest. After building a market-leading BNPL network with 30M+ customers, $50B+ GMV and 500k merchants, we’re entering our next ambitious chapter: transforming DTC shopping. At the center of this vision is the affirm marketplace, a rapidly scaling, high-leverage platform that connects consumers with merchants in a dynamic, two-sided ecosystem.
About the TeamThe Risk & Analytics team makes crucial decisions that direct affirm’s business strategy. Our team designs and runs experiments to decide which product features to launch and which marketing campaigns to fund. We analyze performance not just to report on it, but to determine where to invest resources for maximum impact through building tools and analytical frameworks. We take ownership of the entire analytical lifecycle, from initial question to final business decision, ensuring affirm grows efficiently and intelligently.After building a market-leading BNPL network, we’re entering our next ambitious chapter: transforming DTC shopping. At the center of this vision is the affirm marketplace, a rapidly scaling, high-leverage platform that connects consumers with merchants in a dynamic, two-sided ecosystem.
We’re looking for a Marketplace Analytics Lead to help architect and optimize the economic engine of our marketplace, balancing supply, demand, pricing, and user experience to drive sustainable growth. This is a high-impact IC role at the intersection of product, growth, and marketplace strategy.
What You’ll Do
Own marketplace monetization and economics, balancing merchant supply, consumer demand, and pricing to drive engagement, conversion, and profitability
Monitor marketplace performance and adjust strategies based on engagement, relevance, merchant outcomes, LTV, and overall health
Build and maintain dashboards and reporting to track key Marketplace KPIs and enable data-driven decisions
Partner with Sales, Client Success, and Marketing to grow marketplace partners and increase merchant value
Collaborate with Product and Engineering to improve the effectiveness, competitiveness, and relevance of Marketplace inventory and offers
Analyze supply-side dynamics, including incentives, pricing, and placement, to understand elasticity and drive incremental GMV
Lead analyses and experiments to test and refine new placements and optimize marketplace performance
Conduct loan-level profitability analyses to ensure offers align with credit and financial goals while balancing consumer and merchant value
Evaluate affiliate portfolio performance by integrating network data, identifying trends, and assessing the incremental impact of merchant-funded incentives
What We’re Looking For
7+ years in analytics, with experience in marketplaces, ads/affiliate ecosystems, or two-sided platforms
Strong intuition for supply-demand dynamics, pricing, and marketplace tradeoffs
Experience with data tools such as SQL, Python, DBT, Sigma;
comfortable managing ETLs and working with engineering teams to optimize data pipelines
Strong curiosity and bias toward leveraging AI tools to accelerate analysis, automate workflows, and increase personal and team productivity
Experience working cross-functionally with Product, GTM, and Engineering
High ownership, strong judgment, and a bias toward action
Pay Grade - MEquity Grade - 5
Employees new to affirm typically come in at the start of the pay range. affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). In addition, the employees may be eligible for equity rewards offered by affirm holdings, inc. (parent company).
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