Paid Media Department Director

Own the paid media department at Blacksmith Agency, setting standards across PPC and SEO for remote agency teams in three countries. Lead specialists, not campaigns.

This management seat places department accountability with you while channel specialists execute the work. You will define quality expectations, oversee reporting honesty, and decide where budgets go as accounts scale. Your judgment also shapes client escalations, sales promises, and departmental hiring.

Key Responsibilities:

• Hold PPC and SEO specialists accountable for quality and development
• Write standards for audits, checks, and account reporting
• Evaluate client results and investigate attribution and GA4 accuracy
• Lead client calls when accounts underperform or face risk
• Plan department hiring and interview future team members

Requirements:

• Seven-plus years spanning paid media and SEO
• Direct management of specialists and performance reviews
• Knowledge of Google Ads, GA4, Search Console, Meta, and Microsoft Ads
• Proof of diagnosing and turning around an account
• Agency background carrying multiple accounts at once

Use management experience, channel strategy, and client accountability to direct paid media delivery at Blacksmith Agency.