Product Marketing Manager

As the Product Marketing Manager, you will be responsible for product launches, core product positioning, and the multi-channel campaigns that bring new features to market. Working directly with the VP of Growth, you will turn what the product team ships into clear, compelling messaging and keep a high-velocity launch and communication cadence running every week.Responsibilities
Plan and run end-to-end monthly and quarterly multi-channel campaigns for major product launches and key customer segments, from brief to performance reportingRun a weekly cadence of feature release communications across blog, social, email, and in-app channelsWrite sharp, persuasive copy that translates new features into clear value for brands and creatorsImprove and expand the core product positioning and messaging on the company websitePlan lifecycle campaigns and create content for every stage of the customer journey, including onboarding emails and in-app messaging, to drive activation and retentionBuild and share knowledge of ideal customer profiles across the companyConduct market and competitive analysis to inform positioning and internal contentPartner with Product, Design, and Engineering to align launches, onboarding, and in-product growthUse AI tools to work faster and operate the processes that enable scalable campaigns, experimentation, and measurement3+ years of experience in product marketingProven track record of shipping product launches and running multi-channel campaigns at a high cadenceExcellent copywriting and messaging skills, with the ability to shape how a product is perceivedStrong bias for action and a focus on execution and consistent, high-quality outputHands-on experience with content marketing and lifecycle marketing, including email and in-app communicationsSolid understanding of the product-led growth funnel: activation, adoption, expansion, and retentionDaily, practical use of AI tools in your marketing workflowExperience collaborating cross-functionally with Product, Design, and EngineeringAbility to work from the Vancouver office 3 days per weekPreferred Qualifications
Experience at a startupBackground in B2B SaaS, two-sided marketplaces, the creator economy, or product-led growth companiesDeep curiosity about customer behavior and modern marketing, with an active interest in the AI and marketing communityExperience with market research and competitive analysisExperience with paid or organic demand generation, event marketing, or customer advocacy programs such as reviews and case studiesSide projects or personal experiments with new marketing and AI toolsCompetitive Pay: $90,000 - $120,000 CADAnnual Reviews: yearly performance and compensation reviews with opportunities for raises.Paid Time Off: 3 weeks of vacation to recharge.Paid Holidays: observe statutory holidays with pay.Paid Sick Leave: take care of yourself when you need it.Autonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get done.Growth Potential: opportunity for career progression and financial growth.
#J-18808-Ljbffr