Senior Audience Growth Marketing Manager

Shape audience growth for The Globe and Mail in Toronto through integrated campaigns, digital marketing, and content discoverability. This hybrid role connects marketing with journalism and products.As Senior Marketing Manager, you will lead audience development, brand marketing, content marketing, and product marketing initiatives. You will help introduce Canadians to The Globe’s journalism, journalists, and products while supporting digital subscription growth. The position reports to the Senior Director, Marketing and Audience.Key Responsibilities:
Develop paid and organic programs increasing qualified traffic, trial, and considerationImprove content and brand discoverability across social, video, and emerging platformsIdentify audience opportunities through events, partnerships, and product experiencesEstablish goals and KPIs for marketing initiativesAnalyze performance and audience behavior to optimize future strategiesRequirements:
Seven or more years in audience, growth, brand, content, or product marketingExperience leading and developing a small teamSuccess driving measurable audience growth supporting sales acquisitionUnderstanding of digital audience behavior and platform ecosystemsInterest in current events, business, investing, and political coverageLead audience growth, digital campaigns, and content discovery while expanding The Globe’s reach and supporting subscription growth in Toronto.
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