B2b Events Marketing Manager

Own Fellow’s B2B events program across webinars, conferences, and executive dinners from Canada, with HubSpot and AI expertise. Build pipeline through measurable event marketing.As Fellow’s first Events Marketing Manager, you will build the program from the ground up. You will evaluate event investments, coordinate cross-functional teams, and report results. The work spans demand generation, promotion, sales alignment, and post-event follow-up.Key Responsibilities:
Own the annual conferences, webinars, and dinners calendarScore events using audiences, accounts, costs, and expected pipelineManage sponsorships, vendors, travel, booths, and event logisticsPlan webinar topics, speakers, partners, and production detailsTrack registrations, meetings, pipeline, revenue, and event ROIRequirements:
Three to six years in events or related marketingExperience at a B2B technology company preferredExperience planning and running in-person or virtual eventsComfort with HubSpot, marketing automation, and webinar platformsAbility to travel across North America, including the United StatesBring B2B events, pipeline measurement, HubSpot, and AI automation skills to Fellow’s growing events marketing program.
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