Travel Digital Experience Strategist
Alberta Motor Association
Shape AMA Travel’s digital experience strategy through analytics and online journey optimization in a hybrid work model. Drive measurable member growth.As Travel Product and Sales Digital Experience Strategist, you will guide digital initiatives across AMA Travel. You will translate business priorities into requirements, collaborate with Digital Experience, Marketing, IT, and vendors, and improve discovery, planning, and booking journeys. The work combines digital marketing, product coordination, content management, and performance analysis.Key Responsibilities:
Advance Travel’s digital growth strategy and product experienceReport on digital performance, member behaviour, and opportunitiesOptimize website merchandising, journeys, funnels, and booking pathsCoordinate requirements, readiness, testing, implementation, and stakeholdersLead AI, Lean, crisis, and website content initiativesRequirements:
Diploma or degree in digital marketing, business, tourism, or technologyThree to four years of digital project or marketing experienceExperience with travel or technology-adjacent customer environmentsStrong communication, presentation, organization, and data analysis skillsMicrosoft Office proficiency and digital collaboration tool comfortBring digital strategy, analytics, stakeholder coordination, and travel experience to strengthen AMA Travel’s online member journeys and conversion.
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Advance Travel’s digital growth strategy and product experienceReport on digital performance, member behaviour, and opportunitiesOptimize website merchandising, journeys, funnels, and booking pathsCoordinate requirements, readiness, testing, implementation, and stakeholdersLead AI, Lean, crisis, and website content initiativesRequirements:
Diploma or degree in digital marketing, business, tourism, or technologyThree to four years of digital project or marketing experienceExperience with travel or technology-adjacent customer environmentsStrong communication, presentation, organization, and data analysis skillsMicrosoft Office proficiency and digital collaboration tool comfortBring digital strategy, analytics, stakeholder coordination, and travel experience to strengthen AMA Travel’s online member journeys and conversion.
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