Director Of Performance Marketing

The Marketing team tells the Brex story, turning product innovation into customer obsessionWe develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling contentOur team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trustYou will lead Brex’s performance marketing strategy and paid media investments, driving customer acquisition, revenue growth, and brand awareness across an expanding portfolio of channelsPartnering with the Senior Director of Growth Marketing, you will scale an established acquisition engine, build an in‑house center of excellence for performance and brand media buying, and lead a growing team of performance marketersYou’ll own the strategy and financial performance of our media investments, balancing near‑term revenue outcomes with longer‑term demand creationWith significant growth investment following Brex’s acquisition by Capital One, you’ll have the opportunity to shape a rapidly expanding media budget, accelerate experimentation across emerging channels, and build more sophisticated measurement capabilities to inform investment decisionsOwn Brex’s paid media strategy and investment across Brand and Growth, accountable for qualified pipeline, self‑serve signups, and the revenue they produce. Brand sets campaign vision and brand KPIs;
you turn them into full‑funnel media plansManage and optimize a growing, multimillion‑dollar media budget, balancing acquisition volume, LTV, and incremental revenue contributionBuild an in‑house digital media center of excellence, transitioning brand media buying from a traditional agency model while strategically leveraging platforms and managed servicesScale existing paid search and paid social programs (LinkedIn, Meta), while expanding investment in YouTube, connected TV, programmatic, and other upper‑funnel channelsDevelop an integrated full‑funnel investment strategy, connecting demand creation and brand awareness to downstream acquisition, pipeline, and revenue outcomesPartner with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and investment allocation across channelsTranslate existing attribution and customer journey data into actionable insights, building reporting and analytical frameworks that inform media strategy and optimizationDrive rapid experimentation across channels, audiences, and creative, identifying opportunities to restructure underperforming campaigns and scale successful investmentsPartner with Brand and Creative teams to develop high‑performing static and video advertising, providing actionable feedback on messaging, formats, and creative effectivenessLead and develop a growing performance marketing team, establishing clear accountability, scalable execution practices, and AI‑enabled workflows to increase operating leverageBenefits
Medical, dental & visionGenerous vacationSpring Health & CalmYear‑end company shutdownMilk Stork for nursing parentsIn‑office days, lunches & offsitesCommuter benefits4 fully remote weeksCarrot Fertility benefitsGenerous parental leaveStrong creative judgment, with experience partnering with Brand and Design teams to develop and optimize performance-oriented static and video advertisingStrong analytical judgment and experience translating attribution, customer journey, and campaign performance data into actionable investment decisionsProven ability to develop full‑funnel media strategies, connecting upper‑funnel brand investments to measurable improvements in downstream demand, conversion, and revenueDirect experience managing $30M+ in annual paid media spend (~$3M monthly), with measurable impact on customer acquisition and revenue growthA curious, action‑oriented approach to problem‑solving, with a track record of challenging existing strategies, making decisions with imperfect information, and executing quicklyDeep expertise in performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue‑based optimizationDeep hands‑on expertise in outline video, connected TV, programmatic, and brand media, plus strong paid social experience across LinkedIn and Meta.Working knowledge of paid searchStrong financial acumen, including budget ownership, forecasting, investment modeling, and data‑driven allocation of spend across channelsExperience leading and developing high‑performing teams, with a hands‑on leadership style and the ability to scale execution without unnecessary organizational complexityDemonstrated ability to assess and improve campaign structure, channel strategy, and creative performance through rigorous testing and rapid iteration8+ years of experience in performance marketing, paid acquisition, or digital media, with demonstrated experience scaling multichannel advertising programsExperience scaling performance marketing in both high‑volume B2C or product‑led growth (PLG) environments and B2B, sales‑led businessesExperience developing incrementality testing, media mix modeling, or advanced full‑funnel measurement frameworksExperience transitioning media buying from an agency‑led model to an in‑house team, including evaluating managed‑service partnersExperience in fintech, financial services, or high‑growth technology companiesExperience leveraging AI and automation to improve media execution, analysis, and team productivity
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