Technical Salesforce Senior Associate

We’re growing our Salesforce Practice, creating new opportunities for exceptional people to join the team at the Associate level. We are looking for future leaders who want to demonstrate their technical capability, have the vision and foresight to take their career to the next level, and want to be part of a winning, collaborative team. Build deep Salesforce technical expertise and take your career to the next level. At PwC, you’ll work closely with, and be mentored by, some of the strongest consultants in the Salesforce ecosystem, who will share their knowledge and give you meaningful challenges to explore and solve as you develop new skills and experience in a collaborative and fun environment. The next generation of Salesforce technical professionals is critical to our success, which is why we’re seeking the very best Salesforce practitioners at PwC. The Technical Salesforce Senior Associate will play a key role in designing, building, and deploying scalable Salesforce solutions to support complex service delivery and operational workflows. This role works closely with business analysts and client stakeholders to translate requirements into high-quality technical solutions that are secure, maintainable, and aligned to enterprise standards.
The Opportunity
Deliver high-quality solutions using a configuration-first approach, making sound calls on when to configure vs. customize to keep the platform scalable and maintainable
Design and develop custom Salesforce functionality using Apex, Lightning Web Components, and declarative tools
Translate business and functional requirements into technical designs and working solutions
Build integrations, automation, and data models to support end-to-end service workflows
Contribute to solution architecture discussions, technical estimates, delivery planning and release readiness
Support testing, deployment, and post implementation stabilization activities
Help shape platform standards, guardrails, and reference architectures, and build reusable components, playbooks, and documentation that accelerate delivery across the practice
Participate in design reviews and technical discussions, with a real voice in how solutions are designed, governed, and scaled
Troubleshoot and optimize configurations, data models, and performance to keep client solutions fast, reliable, and secure
Use AI-enabled tools, including vibe coding and Salesforce AI capabilities, to accelerate delivery while applying human review, sound judgment, and responsible-use guardrails
Work with clients across a variety of industries on enterprise-scale problems, with a clear path toward technical leadership
Grow your skills and career with training, certification support, and coaching available through PwC
Collaborate with business analysts, functional consultants, architects, and UX consultants within cross-functional delivery teams in an agile consulting environment to shape end-to-end solutions
What You’ll Bring
Bachelor’s degree in Computer Engineering, Computer Science, or an equivalent field (or higher)
2+ years of software development experience on the Salesforce platform
Salesforce certification such as Platform Developer I, Platform App Builder, or Administrator;
additional Salesforce certifications are a bonus
Salesforce development: data modeling, Apex, Lightning Web Components, and Visualforce, with a focus on clean, scalable, and maintainable code;
performance optimization, including SOQL/SOSL query selectivity, indexing, governor limits, and asynchronous processing
AI-assisted development: using AI-enabled tools, including “vibe coding” approaches, AI coding assistants (e.G., GitHub Copilot, Cursor), and Salesforce AI capabilities, to accelerate development, with strong prompt-writing skills, rigorous human review of generated code (testing, security, and quality), and adherence to responsible-use guardrails
DevOps, release, and Agile delivery: SFDX and the Salesforce CLI, deployment pipelines (e.G., GitHub Actions, Azure DevOps, Copado), code quality gates (e.G., PMD, SonarQube), environment management, unlocked and managed packages, release readiness (three-times-a-year release cycle, sandbox preview testing), and Agile delivery, including user stories, backlog refinement, and sprint execution
APIs, integrations, and platform standards: REST/SOAP APIs, Connected Apps, Named Credentials, OAuth flows, and API-driven and event-based integration patterns;
Flows, validation rules, and approval processes;
naming conventions, configuration vs. customization decisions, design patterns, reference architectures, and reusable components (Lightning Web Components, Flow libraries, Apex utilities)
Salesforce product and security ecosystem: awareness of the product suite, licensing model, and security features (e.G., Shield, encryption), plus identity concepts (SSO, MFA) and exposure to cloud platforms such as Azure or AWS
Client-facing skills: working directly with business stakeholders and diverse delivery teams, understanding requirements, and communicating clearly
Experience delivering Salesforce solutions across a variety of industries, such as telecommunications, utilities, financial services, healthcare, and public sector
This newly created role reflects our commitment to growth and delivering distinctive value for our clients and stakeholders.
The salary range for this position is$87,700 - $137,700. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.
Why you’ll love PwCWe’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at:
PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.
We’re committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.
The use of artificial intelligence (AI) in recruiting is just getting started, so we know you have questions about how and why we use it. At certain points during our recruiting process, we rely on AI to improve your experience. This could be during resume review or curating personalized job recommendations, asking you clarifying questions via a chatbot or during our interview scheduling to improve your experience. Our use of AI helps ensure we combat bias by evaluating candidates equally and fairly, without seeing identity information, such as your name, or gender for example). AI also helps us better predict successful hires by reviewing all applicants for a role and the relationship between your skills, experience and likely success at PwC Canada. While AI supports parts of our recruitment process, final hiring decisions always involve human review. For more information about our use and protection of your data, please refer to our Privacy Policy (
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