Customer Lifecycle Marketing Manager

Join CAA Atlantic as their Customer Lifecycle Marketing Manager. Lead strategies that enhance customer acquisition, retention, and lifetime value through dynamic marketing initiatives. Positioned under the Director of Marketing, this role is crucial for translating business goals into executable marketing campaigns. A solid understanding of customer behavior and hands-on experience with lifecycle marketing is essential for success in this role. Key Responsibilities:

• Develop and manage strategies for customer lifecycle growth
• Create customer-centric messaging and marketing campaigns
• Optimize channel strategies for maximum campaign efficiency
• Execute marketing campaigns spanning digital and traditional channels
• Monitor and analyze performance metrics for improvements

Requirements:

• Bachelor's degree in Marketing or Business
• Minimum of 5 years in product or lifecycle marketing
• Strong analytical skills and ability to leverage insights
• Experience managing complex campaigns across multiple platforms
• Excellent storytelling and communication abilities

Drive customer engagement and loyalty through strategic marketing leadership with CAA Atlantic. #J-18808-Ljbffr