Senior Director, Global Sports & Partnership Marketing

About the RoleArc’teryx is looking for a
Senior Director, Global Sports & Partnership Marketing
to define and lead the long-term vision, strategy and execution of its global Sports Marketing program, including the Global Athlete Team, Partnerships, Academies and Community initiatives.
Founded by climbers in the Coast Mountains of British Columbia, Arc’teryx has always been driven by solving problems for mountain athletes pushing the limits of what’s possible. This role plays a critical part in protecting that heritage while shaping the brand’s future growth across Climb, Snow and Trail.
You’ll lead the development of global athlete and partnership strategies, strengthen relationships with guides, search and rescue organisations, ambassadors and outdoor communities, and create meaningful opportunities for the brand to connect with people around the world.
Working closely with Regional Marketing leaders, the Global Brand Team, Product, Creative, Communications and external partners, you’ll ensure global strategies translate into relevant, impactful programs at a local level.
This is a senior leadership opportunity to build a world-class Sports Marketing organisation, develop scalable operating models and strengthen Arc’teryx’s position as a leader in outdoor sport and culture.
The role is ideally based at the North Vancouver office, with hybrid working available.
Key ResponsibilitiesGlobal Sports Marketing Strategy & Leadership
Define and lead the global vision and strategy for Athlete Marketing, Partnerships, Academies and Community programs.
Develop global playbooks, operating models and frameworks that integrate Sports Marketing into brand strategy, demand creation and go-to-market activities.
Build and lead a world-class Sports Marketing organisation, including team development, leadership capabilities, succession planning and organisational design.
Establish consistent global standards while allowing regional teams to deliver locally relevant programs.
Partner with Regional Marketing leaders and the Global Brand Team to align strategies, resources and execution across markets.
Lead executive-level planning, strategic discussions and board-level communications relating to Sports Marketing performance and future direction.
Protect the Arc’teryx brand heritage, values and connection to mountain culture.
Athlete Marketing & Development
Develop and manage a cohesive global athlete strategy across Climb, Snow and Trail.
Oversee athlete identification, recruitment, development, services and lifecycle management.
Partner with Activity Leads and Athlete Team Captains to strengthen the Global Athlete Team.
Build meaningful relationships with athletes, guides, ambassadors and outdoor communities.
Ensure athlete insights and experiences contribute to brand storytelling, product innovation and community engagement.
Work closely with Product and Advanced Concept teams to integrate athlete feedback into product development and innovation.
Partnerships & Brand Experiences
Define and execute the global partnerships strategy, building high-impact relationships with organisations, federations, guides, search and rescue teams, ambassadors and major events.
Identify and develop partnerships that strengthen brand authority, cultural relevance and community impact.
Evolve and scale Arc’teryx-owned global events and brand experiences.
Oversee the strategic development of Arc’teryx Academies and Community programs.
Build scalable operating models that support consistent delivery of high-quality experiences across international markets.
Represent Arc’teryx at global industry forums, major events and strategic partner engagements.
Strengthen relationships with core outdoor communities and cultural leaders.
Brand Storytelling & Content
Lead the content strategy for global Sports Marketing and Partnership programs.
Work with Brand, Creative, Communications and regional teams to bring athlete, partnership and community stories to life.
Ensure authentic stories are captured, developed and amplified across global campaigns and marketing channels.
Integrate athletes, partnerships, academies and community initiatives into brand campaigns and product storytelling.
Develop storytelling opportunities that reinforce Arc’teryx’s technical credibility, mountain heritage and cultural relevance.
Commercial Performance & Investment
Own the global Sports Marketing investment strategy and performance framework.
Ensure athlete, partnership and community investments contribute to measurable brand equity, cultural relevance, community impact and commercial outcomes.
Manage budgets, business planning and resource allocation across global Sports Marketing initiatives.
Use data, insights and performance reporting to inform investment decisions and strategic priorities.
Establish governance frameworks that support accountability, operational excellence and scalable execution.
Community, Culture & Future Growth
Strengthen representation and inclusion across athlete, partnership and community programs, including emerging regions and outdoor disciplines.
Explore new approaches to storytelling, participation and engagement through digital, immersive, experiential and community-led platforms.
Identify opportunities to extend the reach and impact of Sports Marketing beyond traditional marketing channels.
Support Arc’teryx’s cultural and environmental leadership through initiatives focused on outdoor sport, sustainability, inclusion and access.
Translate grassroots community insights into strategic opportunities for the wider business.
Skills & Experience
12+ years of progressive experience developing and scaling athlete, partnership and community marketing strategies within global outdoor sports, apparel or footwear brands.
Deep understanding of outdoor sports culture and athlete performance across Climb, Snow and Trail.
Proven experience building and scaling Sports Marketing or Partnership programs at a comparable brand.
Demonstrated success delivering measurable improvements in brand visibility, brand equity and commercial impact.
Experience securing and managing media partnerships and major event partnerships.
Strong background in content strategy, translating athlete, community and partnership stories into compelling brand storytelling.
Proven ability to build, lead and develop high-performing teams within complex global organisations.
Entrepreneurial mindset with a track record of developing innovative Sports Marketing and Community programs.
Excellent communication and leadership skills, with the ability to influence and align senior stakeholders.
Strong commercial acumen, negotiation skills and relationship management capabilities.
Experience managing budgets, strategic investments, business planning and operational frameworks.
Ability to use data and insights to guide decisions while balancing analytical thinking with sound judgement.
Global perspective with the ability to balance consistent brand strategy and local market relevance.
Genuine passion for the outdoors and a strong personal connection to the Arc’teryx brand and values.
Salary & BenefitsBase salary: CAD $181,000–$237,000
Most new team members join between the beginning and midpoint of the salary range, allowing room for professional growth and development.
Individual compensation is determined by skills, experience and the level of responsibility associated with the role. Arc’teryx regularly reviews compensation to maintain fair, equitable and competitive pay.
Health & Wellbeing
Extended health, dental and vision coverage.
Mental health support.
Fertility benefits and gender-affirming care.
24/7 Employee Assistance Program (EAP).
Financial Benefits
RRSP matching.
Eligibility for the Arc’teryx Annual Incentive Plan.
Access to the Employee Stock Purchase Program (ESPP), where applicable.
Time & Flexibility
Paid time off and wellness time.
No Wasted Day program, providing dedicated paid days to get outside and explore.
Family Support
Parental leave top-up.
Nesting period for new parents.
Professional Development & Community
Professional development and career growth opportunities.
Access to Arc’teryx Academies and outdoor skill-building events.
Employee Belonging Councils.
Employee discounts and Pro Deals on outdoor equipment.
Eligibility for certain benefits and programs may vary depending on the role.
About Arc’teryxArc’teryx is a global outdoor equipment and apparel brand founded in the Coast Mountains of British Columbia. Built around technical innovation, purposeful design and a deep connection to mountain environments, the brand creates products for athletes and outdoor communities pushing the boundaries of what’s possible.
The Sports Marketing team connects Arc’teryx directly with its global community of athletes, partners and guests, creating authentic experiences and stories that inspire participation, progression and connection to the outdoors.
At Arc’teryx, the belief is simple:
the mountains make us better, and better people make better athletes.
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