Senior Product Manager, Carrot Ads

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview Instacart's Ads organization is one of the most strategically important and fastest-growing parts of the business, and Carrot Ads sits at the center of that growth. Our Carrot Ads offering enables retailers and partners to use the best of Instacart advertising — our technology, expertise, and brand partnership reach — to monetize their own e-commerce properties. Carrot Ads is one of the fastest-growing parts of Instacart's Ads business and is central to Instacart's strategy for expanding its advertising ecosystem beyond its own properties.

We are looking for a Senior Product Manager to own and drive the Carrot Ads platform. This is a high-impact, high-visibility role that sits at the intersection of complex technical infrastructure, external partner relationships, and strategic business growth. You'll serve as the primary product point of contact for Carrot Ads' largest and most complex API-integrated partners, own the publisher-facing infrastructure that underpins how all Carrot Ads partners operate on Instacart's ads stack, and help drive the strategic direction of the program over tie. This role offers the rare opportunity to shape a product that matters both internally — as a critical driver of Instacart's overall Ads business — and externally, by powering retail media network (RMN) programs for high-profile retailers. You'll work across nearly every engineering team in the Ads R&D org, collaborate deeply with cross-functional partners across strategy, marketing, and commercial enablement, and interface directly with external partners. This is a fast-moving space where each team member has a genuine opportunity to shape the product, and where demonstrated mastery over time translates into increasing strategic ownership and leadership of the Carrot Ads program overall. About the Job - Serve as the primary product point of contact for Carrot Ads' API-integrated partners — our largest and most complex, including partners like Uber Eats, Thrive Market, and Hy-Vee. Responsibilities include staying current on each partner's ad business performance and needs, acting as the first line of consultation on product requests and partner escalations, attending business reviews, and driving partner-specific product improvements. This ownership directly impacts partner retention and revenue growth. - Own publisher-facing infrastructure and features that underpin how all Carrot Ads partners integrate with and operate on Instacart's ads stack — including API architecture and documentation, integration via SFPro, retailer-facing controls over how ads serve, ad serving quality, latency, and reliability, data flows and reporting infrastructure, and billing and revenue share systems.