Associate Manager , Retail Franchise Activations

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

We are looking for a Retail Franchise Activations Associate Manager to join our Consumer Products Retail Franchise Activations team at our Mississauga, Ontario headquarters. This role reports to the UCANZ Director, Retail Franchise Activations and will support cross category retail activations within the Canadian commercial market with a focus on mass retail channels. We are a fast-paced creative team and we are looking for someone who thrives in this type of environment. This role partners closely with Commercial Sales, Retail Marketing, Licensing and Category Management teams to execute cross-category retail franchise activations across Canada's retail landscape.

What Your Impact Will Be: 

• Dedicated support for Canada Retail Franchise Activations this role will partner with UCANZ Retail Franchise Activations channel leads to translate retail programs and strategies to the Canadian market.
• Assists in the development of compelling brand pitch materials and presentations, including Entertainment Council presentations, while cultivating influential relationships with key merchants.
• Proactively disseminates retail updates and program opportunities to internal and external stakeholders.
• Leads execution of cross-category buyer meetings and presentations in partnership with Commercial Sales, Retail Marketing and UCANZ Retail Franchise Activation leads to ensure Mattel IP is at the forefront of retailer/key category business plans.
• Partner with Commercial Sales counterparts, Omni-channel Retail Marketing and NAD Marketing Activations to drive cross category program opportunities focusing on mass Canadian retail channels including Walmart Canada, Loblaw Companies Limited and Shoppers Drug Mart.
• Collaborate with key category licensees and Consumer Products Category Managers to support the sell in of Consumer Products across Canadian retail market and brief partners on key program opportunities for potential inclusion.
• Coordinate and manage execution of Consumer Products integration in key regional sales presentations and industry trade events.
• Partner with Canadian specialty retailers to execute retail programs and support the sell in and sell through of brand collaborations inclusive of YM Inc and Joe Fresh in the fashion apparel space.

Qualifications

What We’re Looking For: 

• Bachelor’s degree in marketing, entertainment, merchandising, or business is a plus.
• 5+ years of experience in consumer products, retail marketing, retail development, licensing, category management, or account management, ideally supporting major Canadian retail accounts.
• Ability to work in a fast-paced environment and manage multiple tasks and priorities.
• Strong organizational skills and attention to detail.
• Action orientated, ambitious professional with demonstrable business acumen.
• Excellent presentation, interpersonal, verbal, and written communication skills.
• Proficient in Microsoft Power Point, presentation building, and Microsoft products.
• Fashion/Softlines experience with key mass retail brands a plus.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

This posting is not for an existing vacancy. 

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the

job description

, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

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Mattel is a proud Equal Opportunity Employer and we are committed to creating a welcoming, inclusive and barrier-free workplace. We are committed to providing accommodations to all applicants throughout the interview process, upon request, in all aspects of the selection process.

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