Associate Director, Performance Marketing

Location: Remote Canada Only. Company: Hale Digital Inc.

We are Hale.

We created Hale to be better.

We work with direct to consumer businesses that are ready for change.

We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new directions, and reach the next level of their success.

We streamline processes to maximize results. Our efforts drive measurable and significant revenue growth through comprehensive media and digital strategies.

Our teams maintain a limited number of relationships, choosing our partners based on specific criteria. We are selective about who we work with so that we can create change for those who want it most.

The Role.

We’re hiring an Associate Director, Performance Marketing to lead the media strategy, performance, and execution for a portfolio of clients. This is a high-impact role for a strategic, hands‑on marketer who thrives on driving measurable results, diving into the work, and bringing new ideas to the table to grow ROI for both clients and the business.

This role is ideal for someone who combines deep performance marketing expertise with strong client leadership, strategic thinking, and a passion for outcomes. You won’t just set the strategy—you’ll be in-platform making the magic happen, ensuring ideas translate into real performance.

You thrive in fast-paced environments, effortlessly juggling multiple priorities while bringing clarity to complex challenges. You build strong client relationships, confidently lead performance conversations, and maintain a clear pulse on every moving piece of the media strategy. As a trusted advisor to clients, you take ownership, deliver results, and lead with both confidence and empathy—someone clients rely on and teams love to collaborate with.

The Responsibilities.

The short version: At Hale we aim to be better - part of how we achieve that is by having a senior team actively working within accounts. The responsibilities of this role will draw on your expertise as marketing leader – as well as the finesse of your in-platform skills.

The longer version:

• Big-Picture Thinking, Hands-On Delivery: You operate seamlessly at both tactical and strategic levels - hands-on in execution while translating insights into impact-driven recommendations that lead performance conversations and help clients achieve and exceed goals.


• Deep Client Understanding: Know your clients’ businesses so well you could work there. You understand their industry, challenges, and opportunities deeply.


• End-to-End Digital Media Strategy: Own and lead full-funnel digital media strategy across paid search, paid social, display, programmatic, and emerging channels, ensuring all efforts align to client business goals and drive measurable outcomes.


• Performance & Optimization Leadership: Analyze performance data to uncover insights, implement optimizations, and inform strategic recommendations. Lead structured testing roadmaps across creative, audiences, bidding, and landing pages to turn learnings into scalable impact.


• Growth & Innovation Mindset: Proactively identify opportunities for growth, efficiency, and innovation, bringing new ideas forward that elevate performance and expand the client partnership.


• Performance Accountability: Own the results and drive execution, and ensure all strategic initiatives deliver performance.


• Cross-Functional Collaboration: Partner closely with creative, analytics, and channel specialists to deliver integrated, high-performing programs that move the business forward.

The Qualifications.

• Do you have 6-8 years of performance marketing experience, including leading strategic conversations and executing directly in ad platforms?


• Are you deeply hands‑on in-platform, with experience in media planning, buying, and ongoing campaign management?


• Do you have expert-level experience with Google Ads, Meta Ads, GA4, programmatic, and emerging channels?


• Do you have experience with Amazon Ads and/or retail media networks like Walmart Connect (or similar)?


• Have you supported or integrated performance programs with email, CRM, SEO/AIO, and/or CRO initiatives?


• Have you worked across DTC, e-commerce, lead gen, and retail—and can you point to specific strategies you’ve used to meet the unique needs of each?


• Do you have experience with creative analysis and testing, including using performance insights to guide iteration?


• Are you confident building reporting that includes pulling data, identifying key insights, recommending pivots, and presenting performance narratives to clients?


• Do you have experience with measurement strategies like multi-touch attribution (MTA) and/or incrementality testing?


• Are you highly collaborative—comfortable leading when needed and also being led depending on the account and team structure?


• Are you a strong verbal and written communicator who can translate complex performance concepts into clear, accessible takeaways for stakeholders?

The Perks.

• A refreshingly honest and real culture.


• Good people who enjoy what they do and who they do it for.


• A-players that are focused on moving the needle for their clients and themselves.


• A focused, experienced, and innovative team that thrives on collaboration.


• Opportunities to shape the future of a growing agency.


• Competitive total compensation package ranging from $90,000-$125,000, including:


• Competitive salary – Fair pay based on your experience, skills, and value.


• Commission – Earn commission based on your individual contributions and results.


• Profit Sharing – When the company succeeds, you benefit.


• Fully funded benefits – Full coverage for health, dental, and vision at no cost to you.


• Flexibility to work in a way that empowers your best performance, at home, in office or both. We support an adaptive, agile work-life balance.

Ready to help us redefine better?

Hale welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.

Hale is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.