Industry Marketing Manager (Public Sector)

Why You’ll Love SoftchoiceAt Softchoice, a World Wide Technology (WWT) company, we work together to make a new world happen. As an IT solutions provider serving U.S. commercial and SMB organizations, as well as the entire Canadian market, we help organizations turn ambition into real‑world outcomes. We do this through the delivery of secure cloud, AI, software and digital workplace solutions that enable agility, innovation and growth. With a highly engaged, high-performing team, we are certified as a Great Place to Work® in both Canada and the United States, and have been recognized as a Best Workplace in Canada for more than 20 years. We stand proudly for our people and their success through career development and advancement, and continuously strive to do what’s good for our people and communities. As part of WWT, we connect customers to the global scale, advanced innovation, world-class partnerships, and deep expertise of a leader in AI and digital transformation. This includes access to WWT’s Advanced Technology Center (ATC), a collaborative ecosystem featuring state-of-the-art hardware and software that enables customers and partners to conceptualize, test, and validate innovative solutions before deploying them at scale.
The Impact You'll HaveThe Industry Marketing Manager (Public Sector) shapes how Softchoice shows up across Defence (Federal), Healthcare, and Education. This role owns the go-to-market strategy and vertical narrative, building outcome-led programs that engage senior public sector decision-makers, strengthen market credibility, generate qualified pipeline, and unlock partner co-investment. Working across Public Sector sales leadership, Solution Marketing, Partner Alliance Managers, the Growth Marketing team, and WWT Marketing, the Manager sets direction, aligns resources, and guides execution across campaigns, content, events, and partner programs. This role sits within Growth Marketing;
the specific reporting line is to be confirmed.
This role is hybrid with the expectation of working 1-2 times per month in your local office as well as up to 10% travel for conferences.What You'll DoVertical Strategy & Narrative
Build and own annual and quarterly marketing plans for Defence, Healthcare, and Education, aligned to pipeline targets, business priorities, procurement timelines, and partner investment calendars.
Develop audience personas, buying journeys, and outcome-led messaging frameworks tailored to senior public sector stakeholders.
Design the program architecture for each vertical across owned, earned, event, partner-funded, and account-based marketing tactics.
Own the strategic content calendar across all three verticals in coordination with Softchoice Brand, Content, and WWT Marketing teams.
Brief internal teams, agencies, and vendors on campaign priorities, content requirements, and event strategy, and review outputs before launching.
Partner Co-Marketing & MDF Strategy
Own the Public Sector partner co-marketing strategy, including identifying and prioritizing opportunities with strategic technology partners.
Build and present MDF business cases and maintain accountability for partner commitments, program delivery, and claims.
Lead joint go-to-market messaging and offer development with partner marketing counterparts for public sector procurement audiences.
Maintain senior-level relationships with partner marketing and WWT Partner Alliance teams, representing Softchoice in planning sessions and co-marketing reviews.
Thought Leadership & Stakeholder Engagement
Partner with Industry Advisors to shape thought leadership, including white papers, executive briefs, event keynotes, and digital content series.
Serve as the marketing lead within the Public Sector business unit, participating in pipeline reviews, QBRs, and account planning sessions.
Identify scalable programmes, including executive roundtables and summits, and adapt them across verticals and institutions.
Build relationships with external organizations and industry bodies to deepen vertical insight and strengthen market credibility.
Oversee the external reference and proof-point library, ensuring customer outcomes are packaged into assets that support active sales pursuits.
Cross-Functional Alignment, Performance & Leadership
Align Growth Marketing, Solution Marketing, Public Sector sales, Partner Alliances, and WWT Marketing to coordinate resources, avoid duplication, and amplify programme impact.
Ensure programmes align to contract vehicles, procurement timelines, and buying cycles specific to each vertical.
Manage the Public Sector marketing budget, MDF commitments, spend forecasts, and investment allocation across programmes and verticals.
Report on programme performance, budget pacing, pipeline contribution, ROI, and brand metrics, owning the performance narrative for business and marketing leadership.
What You Will Bring To The Table
Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.
7+ years of B2B marketing experience with ownership of vertical strategy and go-to-market execution (technology experience preferred).
Demonstrated experience marketing to public sector, government, healthcare, and/or education environments required.
Proven ability to translate technology capabilities into outcome-led narratives for senior non-technical stakeholders, including C-suite and deputy minister audiences.
Experience owning partner co-marketing programs and securing marketing development funds from technology partners.
Working knowledge of demand generation mechanics and how marketing strategy connects to pipeline outcomes.
Salesforce experience preferred.
Power BI & ABM platforms preferred.
Strong written and verbal communication skills, with the ability to influence VP- and C-level stakeholders across marketing, sales, and partner organizations.
Experience directing junior team members, agencies, or vendors.
CompensationA reasonable estimate of the current base pay range for this position in Canada is $91,000 to $114,000, annually + 12% as target incentives. Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.
Softchoice offers a comprehensive and competitive benefit plan to all full‑time employees, which includes:
Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program
Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance
Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
Additional Perks: Employee Discount Program
Softchoice uses artificial intelligence (AI) at one or more stages of its hiring process, including to screen, assess, select and/or rank applicants. AI is used to support, and not to replace, human decision‑making, and a member of our hiring team reviews candidates before employment decisions are made. Depending on the location of the role and the applicant, additional notices and rights may apply and will be provided separately where required.
Why You’ll Love Working Here
The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
High‑Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
Flexibility: Plan your workdays in a way that suits you best
Award‑Winning Workplace: Proudly recognized as a Great Place to Work for 21 consecutive years
Inclusive Culture: We are committed to a company culture where every team member can be their authentic self
Competitive Benefits: Benefit from competitive perks that start on day one
Inclusion & Equal Opportunity EmploymentWe are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.
Require accommodation? We are ready to help:We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to View email address on ca.hrm.tc. We are committed to working with you to best meet your needs.
Our Commitment To Your ExperienceWe are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same. Before you start with us, we will conduct a criminal record check, verify your education, and check your references. When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.
Job Requisition ID: 7679
EoE/M/F/Vet/Disability
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