Crm Lifecycle Marketing Specialist
Reitmans (Canada) Limited
Plan CRM campaigns across email and SMS for Reitmans, optimizing segmentation, personalization, deliverability, engagement, and conversion in a hybrid environment.As CRM and Lifecycle Marketing Specialist, you report to the Manager, Customer Activation and support one brand. You execute direct-to-customer activations, coordinate calendars, monitor results, and collaborate with creative, content, product, brand, ecommerce, analytics, and retail operations teams.Key Responsibilities:
Plan targeted email and SMS marketing campaignsManage calendars around launches, sales, and campaignsImplement segmentation and personalization tacticsMonitor performance and optimize future campaignsDeliver A/B and multivariate testing initiativesRequirements:
Five or more years in CRM or lifecycle marketingExperience with Braze, Salesforce Marketing Cloud, Klaviyo, or similarStrong segmentation, personalization, and journey mapping knowledgeUnderstanding of CASL compliance and deliverability standardsStrong analytical and collaboration skillsBring CRM execution, lifecycle strategy, and campaign optimization expertise to Reitmans, RW&CO., or PENN. Penningtons.
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Plan targeted email and SMS marketing campaignsManage calendars around launches, sales, and campaignsImplement segmentation and personalization tacticsMonitor performance and optimize future campaignsDeliver A/B and multivariate testing initiativesRequirements:
Five or more years in CRM or lifecycle marketingExperience with Braze, Salesforce Marketing Cloud, Klaviyo, or similarStrong segmentation, personalization, and journey mapping knowledgeUnderstanding of CASL compliance and deliverability standardsStrong analytical and collaboration skillsBring CRM execution, lifecycle strategy, and campaign optimization expertise to Reitmans, RW&CO., or PENN. Penningtons.
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