Marketing Associate - Content

Marketing Associate - Content

Designated office:

Eastlink

This position is:

On‑site - working 5 days a week in the Office

Key responsibilities:

Content Ideation & Execution

• Lead content planning end‑to‑end—from ideation and research through execution— across all owned channels (email, social, web, video, and more).
• Write and edit clear, compelling, on‑brand copy that aligns with our tone, style guide, and channel best practices.
• Develop storyboards, scripts, and creative concepts that support brand storytelling and campaign needs.
• Conduct research and leverage insights (audience behavior, SEO, market trends) to inform content decisions and identify high‑value opportunities.
• Use analytics to guide content performance, optimization, and experimentation, delivering pre‑ and post‑campaign reporting with actionable recommendations.
• Build and manage monthly content plans aligned to business priorities, brand initiatives, and channel opportunities.
• Provide strong creative briefs, direction, and feedback to design partners, collaborating closely to bring content to life.
• Partner with cross‑functional stakeholders— including Regional Sales, Community TV, People & Culture, Marketing Managers and others— to ensure stories are accurate and impactful.
• Attend project meetings, gather business requirements, and translate them into clear content deliverables.
• Stay current on industry best practices, emerging formats, and evolving content trends, bringing forward new ideas and opportunities.
• Troubleshoot content‑related technical issues in collaboration with the IT team

Organization & Accountability

• Manage timelines, workflows, and editorial calendars to ensure smooth delivery and adherence to deadlines.
• Maintain editorial standards, uphold brand tone, and ensure consistency across all content outputs.
• Collaborate effectively in a fast‑moving environment, fostering strong relationships and shared ownership across teams.
• Oversee the social media budget, ensuring accurate monthly forecasting and tracking.

Qualifications:

• Bachelor’s degree in marketing and communications, journalism, or related field.
• Copywriting experience required.
• Content publishing experience within all social platforms required.
• Experience using social media scheduling platforms (such as Hootsuite) desired.