Performance Marketing Operations Manager

Performance marketing and HubSpot operations define this hands-on manager role at Appen, supporting measurable pipeline through paid media and data.Reporting to the Director of Demand Generation, you will execute campaigns for AI research labs and enterprise AI teams. The role combines paid media management, marketing automation, process improvement, and performance analysis. You will turn marketing strategies into measurable pipeline through disciplined systems and testing.Key Responsibilities:
Optimize LinkedIn Ads, Google Ads, X Ads, and ABM campaignsAllocate and pace paid media budgets against pipeline goalsBuild targeted and retargeting audiences using intent dataManage HubSpot workflows, forms, scoring, and lifecycle stagesBuild attribution models and full-funnel performance dashboardsRequirements:
Three to five years in B2B performance marketing operationsHands-on LinkedIn Ads and Google Ads expertiseStrong HubSpot administration and marketing automation skillsExperience with ABM, intent data, and audience segmentationAnalytical thinking and independent priority managementBring paid media, HubSpot, and attribution expertise to strengthen Appen’s marketing performance and pipeline reporting.
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