Medical copywriter

Live the LB difference!

Reporting to the Medical Director, the Medical copywriter is an important part of the Strategy and Copywriting team, contributing to the development of impactful and creative advertising campaigns. They are responsible for writing different forms of copy (promotional, educational, scientific) for health care professionals, patients, and consumers in various media formats (print, digital, web, social media, etc.). The Medical copywriter must be able to understand, interpret, and synthesize scientific information. They are called upon to work with members of the strategic and creative teams, as well as freelancers. They also liaise with the Pharmaceutical Advertising Advisory Board (PAAB) and agency clients.

Skills

• Keen interest in and understanding of science
• Solid writing skills and understanding of medical concepts and terminology
• Meticulous work ethic to ensure accuracy of information and supporting sources
• Strong organizational skills and sense of responsibility
• Good composure under pressure and ability to meet very tight deadlines
• Ability to multitask and work in a team effectively

Requirements

• Bachelor or Master of Science, Pharmacology, or a related discipline OR Degree in English writing, journalism, or any related discipline, with a strong interest in science
• Experience of 3 to 5+ years as a medical writer in an advertising agency
• Bilingual (English and French), oral and written
• Deep knowledge and application of PAAB Code and Advertising Standards Canada (ASC) Code
• Mastery of MS Office suite software (Excel, Word, PowerPoint)

Main responsibilities

• Write an outline and copy (scientific, clinical, medical, or creative) based on a project brief
• Source/reference documents and upload them using different client portals for medical, legal, and regulatory internal review
• Work with the creative team to develop concepts and impactful layouts
• Edit or re-work copy based on client or internal comments until copy approval is obtained
• Ensure that consistent terminology is used across different tools for the same brand
• Understand regulations (PAAB Code and ASC Code) in order to:
• Guide the work of the creative team and validate the feasibility of proposed tactics and layouts
• Suggest content that will limit the number of rounds with PAAB/ASC while seeking approval of the most impactful message possible
• Negotiate with PAAB/ASC and determine the best plan of action (POA) for response letters
• Educate and explain the limitations of the codes to clients
• Represent the client’s voice and interests when engaging with PAAB/ASC

For the Lemieux-being of our employees

• Group insurance coverage (50% of premiums are employer-paid) with free access to telemedicine
• Flexible 37.5-hour work week in a hybrid formula
• Attractive vacation time, welcome days, work-life balance days, and more
• Summer schedule to enjoy Friday afternoons off (4 months)
• Possibility of working abroad for a period of 1 month
• Training program and personalized professional happiness meetings
• Year-round wow activities (yoga sessions, beer tasting, bowling, summer/Christmas parties, etc.)
• A dynamic team of 120+ employees across Canada with offices in Sherbrooke and Montréal
• A socially responsible company involved in its community and a respectful workplace that promotes inclusion, diversity, and individual well-being