Director Of Marketing And Growth

Lead demand generation and paid performance for Minga, using funnel analytics and unit economics to grow qualified pipeline. The role includes remote or Kelowna HQ work.As Director of Marketing and Growth, you will lead Minga’s full marketing team across Events, Brand, Design, Organic Growth and SEO, Content, and Email Marketing. You will own customer acquisition, marketing performance, and the full funnel from first impression through expansion. Success is measured through qualified pipeline, CAC, payback period, and marketing’s contribution to revenue.Key Responsibilities:
Lead and develop the full multidisciplinary marketing teamOwn demand generation, paid performance, and customer acquisitionManage funnel analytics, attribution, budget, and marketing ROISet paid search, paid social, SEO, and AI search strategyPartner with Sales, RevOps, Product, Finance, and Customer ExperienceRequirements:
Six-plus years in growth or performance marketingThree-plus years leading multidisciplinary marketing teamsExperience scaling SaaS, EdTech, or B2B businessesMastery of Google Ads, Meta, LinkedIn, and modern searchFluency with Google Analytics, HubSpot or Salesforce, Tableau or Looker, and ExcelBring data-led marketing leadership, paid acquisition expertise, and commercial discipline to Minga’s growth engine and education market.
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