Senior Manager, Vertical Product Marketing (Industrial & Energy)

Position Summary

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security. As an Industry Marketing Leader focused on Industrial & Energy, you will deliver market opportunity and buyer‑centric insights into verticalized platform narratives and go‑to‑market programs – shaping messaging, content, and industry‑specific intelligence that powers everything from field enablement to demand generation. This role requires speaking the language of operational continuity, plant safety, and supply chain resilience, mapping audiences’ technical depth and security maturity to our platform capabilities.

Responsibilities

• Industry Positioning & Messaging: Develop compelling, manufacturing‑specific value propositions that map customer priorities to our platform capabilities. Tailor messaging to resonate with plant operations leaders, security executives, and engineering teams, accounting for varying security maturity across the manufacturing sector, and ensure messaging is globally consistent while adaptable to regional nuances.
• Go‑to‑Market Leadership for Manufacturing: Build and execute comprehensive GTM strategies for the manufacturing vertical, including audience definition, buyer journey mapping, and key industry motions. Partner with global and regional sales leaders to operationalize manufacturing‑specific plays, foster cross‑functional alignment, and measure business impact.
• Content Development (Industry‑Focused): Create high‑quality vertical content including manufacturing‑focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets. Collaborate with campaign and content teams to package platform capabilities into compelling manufacturing‑specific stories and use cases.
• Field & Partner Enablement: Build enablement assets tailored to manufacturing buyers, equipping sellers and partners to engage confidently with plant operations, engineering, and corporate IT/security stakeholders.
• Market Intelligence & Insights: Conduct ongoing research into manufacturing‑specific market dynamics, industry trends, and customer needs. Translate insights into concrete recommendations for sales, marketing, and product teams. Identify emerging opportunities within the sector and help refine roadmap and GTM focus areas accordingly.

Qualifications

• 5+ years in cybersecurity, enterprise SaaS, or platform software. Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
• Direct experience with manufacturing or industrial environments highly preferred; broader experience with regulated or complex industries (financial services, healthcare, public sector) also valuable.
• Knowledge of OT environments preferred.
• Excellent written and verbal communication, able to articulate compelling stories tailored to diverse audiences.
• Proven ability to influence and align cross‑functional and cross‑regional teams.
• Strong organizational skills and ability to manage multiple workstreams across global teams.
• Strategic thinking: ability to synthesize insights, analyze market trends, and develop data‑informed GTM strategies.
• Creativity & initiative: comfortable experimenting, refining, and driving new approaches to strengthen our relevance in manufacturing.

Benefits

• Group benefits program with health and dental coverage, telehealth, virtual health services, life insurance, short & long‑term disability, pre‑partum, maternity, parental, and medical leave, critical illness insurance, mental health wellness program, wellness incentive program.
• Retirement savings programs with company match, paid time off, annual holidays, tuition assistance, and employee resource groups.
• Competitive compensation with bonus opportunity tied to company performance and opportunities for ongoing learning and broad technological exposure.

Additional Information

No sponsorship will be provided for work permit applications or renewals for this position now or in the future.

Trend Micro welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.