National Sales Manager

Sales Full Time Sewlyn, ON $100,000 - $120,000 CAD per year
Management of sales for GFS and Sysco nationally, including oversight of the Internal Sales team and the Broker network across Canada. Responsible for ensuring consistent, profitable growth in sales revenues through effective planning, deployment, and management of the Broker network. The Sales Manager will identify objectives, strategies, and action plans to drive both short- and long-term sales and earnings growth. The National Sales Manager will report weekly activity through the CRM system and achieve key performance indicators agreed upon every 90 days. Additionally, this role requires attendance, participation, and reporting at monthly Management meetings. The position involves frequent travel to support national operations, including occasional out-of-province travel.
Specific AccountabilitiesBrand & Product Representation
Always represent the company in a professional and positive manner.
Maintain strong knowledge of Product lines, capabilities, and processes.
Promote and educate customers, brokers, and partners on product services.
Sales Strategy & Planning
Develop and implement sales strategies to achieve organizational goals and revenue targets
Set and monitor individual and team sales targets
Create and execute short – and long-term sales plans (e.G., quarterly, 90-day, annual)
Provide Rationale and adjustments when targets are not achieved.
Account & Relationship Management
Manage key accounts, national accounts, and multi-unit customers
Maintain relationships with distributors, brokers, and strategic partners
Conduct regular account reviews to address performance, inventory, and growth opportunities
Handle customer concerns, complaints, and service issues in a timely manner.
Oversee and support broker networks and internal sales teams
Expand and manage distribution channels, including direct delivery and two-tier partners.
Service national distributers and key segments (e.G. healthcare, food service, institutional accounts)
Business Development
Identify, vet, and pursue new business opportunities and leads for profitability
Support development of sales presentation, proposals, and new product opportunities
Manage co-packing opportunities from concept through execution
Attend trade shows, networking events, and industry functions to build relationships
Cross-Functional Collaboration
Work with internal teams to support product development, customer solutions, and operational execution
Coordinate responses to customer requests, custom projects, and unique opportunities
Align sales efforts with company capabilities and production planning
Skills and Attributes
Excellent written and verbal communication
Analytic skills that require understanding of margin and pricing cost
Organization and planning
Problem solving and analysis
Proficient with windows, power point, excel capabilities
Adaptability
Ease with customer research and market analysis
Good listening and note taking abilities
Qualifications, Education, Experience
Bachelor’s degree in business or business administration
10 + years sales experience
Working ConditionsPhysical EffortMajority of time is spent in a comfortable position and most activities require a variety of easy muscle movements. Sustained keyboarding with a required ability to sit for extended periods of time.
Physical EnvironmentClimate-controlled office environment with some work in an environment that contains only occasional exposure to mild unpleasant or disagreeable conditions, with a remote possibility of risk of accident or health hazards. The role also involves frequent time spent driving to meet with customers and prospective clients.
Sensory AttentionWork activities involve need to concentrate for intermediate durations at a time with some tasks requiring close attention. The need for detailed or precise work is high.
Mental StressFrequent exposure to mental pressure conditions where mental stress would be noticeable (e.G. deadlines that have aspects of conflicting and/or competing pressures).
Please note: The above statement reflects the general details considered necessary to describe the principal functions of the job identified and shall not be considered as a conclusive description of all work required in the position. This job description may be subject to change in order to meet organizational, client or operational requirements
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