Director Of Marketing & Growth

— Alex Ikonn
Founder, Intelligent Change
A Note from the Founder
Intelligent Change began as something personal.
Before it was a company, it was a question I was trying to answer in my own life:
Why do we know so much about personal growth, yet struggle to live it consistently?
Over the years, what we created resonated far beyond anything I imagined. Millions of people around the world now use Intelligent Change products as daily rituals to slow down, reflect, and live more intentionally.
Today, we've sold over
4 million products globally
and reached millions of people around the world. But we are still early in our journey. We are building something that can scale meaningfully without losing its soul.
This role matters because marketing at Intelligent Change is not about noise or growth at any cost. It is about turning purpose into presence, and presence into sustainable scale.
If you are excited by the idea of building a world-class brand rooted in intention, ritual, and real impact, this role is for you.
— Alex Ikonn
Founder, Intelligent Change
About Intelligent Change
Intelligent Change exists to help people design better lives through small, consistent rituals that compound over time.
We create physical tools and experiences that turn personal growth into something people can actually live. Not through pressure or motivation, but through structure, reflection, and intention.
We are the
creators of the most viral journal in the world, The Five Minute Journal, a product that helped turn gratitude into a daily practice for millions of people globally. To date, Intelligent Change has sold
over 4,000,000 products worldwide
and built a deeply loyal, values-driven community.
Our products are used and recommended by
Tim Ferriss, Emma Watson, Lily Collins, professional athletes, CEOs, founders, and leaders across industries, alongside millions of everyday people seeking more intentional lives.
Intelligent Change has been featured in
The New York Times, Vogue, Forbes, ELLE, and other leading global publications. The New York Times described Intelligent Change as a brand that has
"turned gratitude into a global movement."
Today, Intelligent Change is a profitable
eight-figure brand
with a clear path to becoming a
$100M+ global business. We are entering a pivotal phase of growth and are looking for a senior marketing leader who can help us scale with focus, taste, and discipline, while preserving the heart of what makes this brand matter.
The Role
The
Director of Marketing & Growth
will own how Intelligent Change shows up in the world and how it grows.
This is a senior, hands-on leadership role at the intersection of
brand, content, performance, and commerce. You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity.
You will work closely with the founder and leadership team and play a central role in shaping the future of Intelligent Change. This role is expected to grow into a
Chief Marketing Officer
position for the right person.
What You'll Do
Own the Marketing Vision
Lead end-to-end marketing strategy across brand, content, performance, and e-commerce
Translate Intelligent Change's mission, worldview, and values into a clear, consistent market presence
Build & Lead the Marketing Organization
Hire, develop, and lead a high-performing marketing team
Manage agency partners across paid media, creative, and growth
Build systems that enable speed, clarity, and accountability
Scale Content, Social & Community
Lead organic content and social strategy across Instagram, TikTok, YouTube, and emerging platforms
Build content systems that prioritize consistency, learning, and iteration
Ensure content reflects the depth, warmth, and intelligence of the brand
Own E-Commerce Growth
Oversee Shopify and Amazon performance with accountability for revenue and profitabilityPartner closely with product, operations, and customer experience to deliver a seamless journey
Guide Paid Media & Partnerships
Oversee paid acquisition strategy in partnership with external agencies
Build influencer, UGC, and creator partnerships that feel authentic and community-driven
Drive Data-Informed Decisions
Use analytics, experimentation, and attribution tools (e.G., Northbeam, Triple Whale) to guide decisions
Balance data with intuition, brand sensibility, and long-term thinking
Strengthen Retention & Lifecycle
Elevate email and SMS programs to deepen engagement and lifetime value
Treat customers as long-term community members, not just transactions
Who You Are
A Builder
You have built marketing systems, teams, or brands, not just managed them
You are comfortable operating in ambiguity and creating structure where none exists
Brand-Led Growth Thinker
You understand that brand and performance are complementary, not competing forces
You know how to scale without eroding trust, meaning, or quality
Content-Native
You deeply understand social platforms, storytelling, and cultural relevance
You care about quality, tone, and taste, not just output
Commercially Fluent
You understand P&Ls, margins, CAC, LTV, and MER
You think in terms of sustainable, long-term growth
Values-Aligned Leader
You resonate with mindfulness, personal growth, and intentional living
You lead with clarity, humility, and integrity
Culture and values fit matter deeply to you
Strong Communicator
You can articulate vision clearly and bring teams with you
You thrive in a remote, async environment
Why This Role Matters
This role is not about selling more products.
It is about
scaling a mission-driven brand to its full potential without losing what makes it special .
You will help shape the next chapter of Intelligent Change as it grows from a successful business into a globally recognized that truly improves people's lives.
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