Programmatic Media Strategy Director

Shape programmatic media planning and measurement from a remote-first home office, using DSP campaign expertise to improve client outcomes.Directive’s Associate Director, Programmatic Strategy & Activation leads service expansion and strategic direction. This senior leader connects paid and organic channels with client KPIs and programmatic growth. The position also supports pitches, audits, presentations, and department learning and development.Key Responsibilities:
Build and execute impactful programmatic advertising strategiesEstablish KPIs and recommend continuous campaign optimizationCoordinate initiatives with cross-functional marketing teamsSupport programmatic new business pitches and presentationsProvide clear programmatic perspectives and subject expertiseRequirements:
Seven-plus years in publishing, agency, or ad tech programmatic rolesExperience driving B2B or SaaS growth with $50k-plus monthly budgetsStrong understanding of integrated paid and organic channelsRecent hands-on DSP building and optimization experienceAbility to balance multiple projects with analytical attention to detailBring media planning, integrated channel knowledge, and DSP activation experience to Directive’s programmatic leadership team remotely.
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