Vp Paid Social Performance Marketing

Lead Buyerlink’s paid social growth from Victoria, BC, combining Meta expertise with strategic ownership of Home Services and Automotive acquisition.As VP of Paid Media, you will lead strategy and execution while developing a high-performing team. Build, launch, optimize, and scale B2C lead generation across Meta, native, display, and emerging social platforms. Improve lead quality, conversion rates, CPL, and campaign efficiency through disciplined experimentation and clear performance reporting.Key Responsibilities:
Own paid social and native advertising for two business verticalsManage campaigns directly in Meta Ads ManagerScale profitable lead volume while improving quality and CPLBuild testing programs across creative, audiences, offers, and structurePresent insights, risks, recommendations, and investment plansRequirements:
Three or more years in performance marketingHands-on Meta campaign setup, optimization, measurement, and scalingExperience scaling spend to hundreds of thousands monthlyB2C lead generation experience balancing volume, CPL, and qualityBachelor’s degree or equivalent professional experienceBring hands-on Meta leadership, analytical rigor, and scalable acquisition expertise to Buyerlink’s Victoria-based growth team.
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