Senior Brand Designer

Location: Vancouver, BC (Hybrid)

Team: Design, reporting to Director of Design

This Is a Rare One

Most brand design roles ask you to maintain what exists. This one asks you to define what comes next.

Spare is building AI-powered technology that helps cities run better — and more than 200 communities around the world rely on us to make that happen. We're growing fast, our product ambitions are significant, and our brand needs to catch up to the company we're becoming.

We're looking for a Senior Brand Designer who has taken a brand from good to unmistakable — someone who thinks in systems, executes with taste, and is genuinely excited about the craft of building a brand that means something.

If you're the kind of designer who consistently raises the bar for everyone around you — keep reading.

What You'll Own

Define and evolve Spare's visual language This is a deeply hands-on role — you'll both define the direction and execute the work that sets the bar. Working closely with the Director of Design, you'll develop a cohesive, modern design language and own how it shows up across every touchpoint: web, sales materials, conference activations, social content, product storytelling, digital, and beyond. This includes keeping our web presence sharp and on-brand as the company evolves. This isn't iteration. It's creative ownership.

Create high-craft work that moves people You'll produce the assets that carry Spare's brand in the world — presentations, campaign materials, motion and animation, event experiences. You'll bring a sharp animation sensibility and video editing capability, with a storyteller's instinct for what an audience needs to feel. You'll know when something is right and when it isn't — and you'll care enough to push until it is.

Bring our product to life on screen Working closely with Product and Marketing, you'll create stunning product showcase videos — sharp, energetic animations that communicate the value of a new feature in 1-3 minutes. Work that earns its place on social, in customer emails, inside the platform, and on stage at high-visibility keynotes. Your work looks expensive because of how you think, not what you spent — and that's exactly the standard we're hiring for.

Partner with Marketing as a creative equal You won't just take briefs — you'll help shape them. You'll work closely with Marketing to understand what they're trying to achieve and bring a strong creative point of view on how to get there. The best outcomes happen when strategy and creative thinking happen together, not in sequence. You'll push back when needed and deliver something better than what was asked for.

Build systems that outlast any single asset Great brand designers don't just make beautiful things — they build the infrastructure that lets beautiful things scale. You'll create the template libraries, prompt systems, and design frameworks that enable Marketing and other teams to produce on-brand work independently. You treat AI tools as native extensions of your workflow — not shortcuts, but force multipliers.

Set the standard You'll be the creative bar-setter for everything Spare puts in market — working alongside an existing design team and collaborating closely with Marketing. You bring a point of view to every project and make the work around you better as a result.

What We're Looking For

This is a senior role. We're not looking for potential — we're looking for proof.

You've built brands that people remember. Your portfolio shows a clear before and after. We want to see the design language you developed, how you brought it to life across formats, and the creative decisions behind it. Taste is non-negotiable — and so is the ability to deliver at pace.

You work across the full brand canvas. Motion, animation, presentations, social, real-world activations, video — you're comfortable across all of it. You know how to shape a story for an audience, not just design an asset for a brief.

You think in systems. You build things that scale. You create templates and frameworks that make great design repeatable — and you get genuine satisfaction from enabling others to do great work, not just doing it yourself.

You're fluent in AI-assisted workflows. You already use AI tools in your creative process and you push them further than most. You know when they accelerate the work and when human judgment is irreplaceable.

Your toolkit is broad and current. Adobe Creative Suite (After Effects, Premiere, Illustrator, Photoshop), Figma, Webflow, and AI design tools. You use what the work requires.

You bring creative confidence. You have a point of view, you advocate for it, and you can articulate the reasoning behind every decision you make. You don't need to be managed toward good work — you set the direction and bring others with you.

Why Spare

We're building AI-powered solutions for cities — enabling communities to do more through technology that actually works in the real world. Over 200 cities trust us to deliver. We move fast, care deeply about quality, and believe that how we show up in the world is part of what makes us worth trusting.

Our brand is at an inflection point. The product is strong. The mission is clear. What we need now is someone who can make the world feel that — visually, viscerally, consistently.

This role has a real mandate, a strong design leader behind it, and room to do career-defining work.

To Apply

Send us your portfolio — specifically work that shows how you've shaped a brand's visual identity and brought it to life across multiple formats and touchpoints. Show us what you're most proud of and tell us why.

We review every application with care. If your work speaks for itself, so will ours.