Product Marketing Manager

LastPass is looking for a Product Marketing Manager:In this role, you will own positioning, messaging, and field enablement, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. As a staff-level Product Marketing Manager, you will also shape go-to-market strategy across our product portfolio.
About the team:The Product Marketing team at LastPass sits at the intersection of product, sales, and brand — translating complex security and identity capabilities into clear, compelling narratives that move markets. We are a collaborative, curious group that moves quickly, sweats the details, and believes great marketing starts with a deep understanding of the customer.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!Who will you work with?You will work closely with Product Management to shape positioning and launch strategy, with Sales Enablement to ensure the field is equipped to win, and with Brand and Creative to bring campaigns to life. You will also partner with Business Operations to track performance and inform how we prioritize marketing investment.
What are some of the exciting challenges you will be working on?
Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels
Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact
Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals
Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority
Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization
Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth
What does it take to work at LastPass?
Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products
Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers
Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness
Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority
Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines
It's great, but not required:
Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role
Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance
Why LastPass?
The leader in secure access
High-growth, collaborative environment with inclusive teams
Remote-first culture
Competitive compensation
Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Parental leave
Home office setup support
LastPass Families free account
for up to 5 members
Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
Peer-to-peer recognition
through Quantum Workplace
Employee Assistance Program
for well-being support
Remote work stipend
to support your home office needs
Short-Term or Remote-Centric Work Arrangements
for added flexibility
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We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!
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