Crm Marketing Automation Manager

Use CRM marketing automation to shape customer journeys for Zen Educate, partnering across teams from Vancouver on a hybrid schedule.This Lifecycle Marketing Manager role focuses on systems that help educators complete applications and schools adopt features. You will write copy, build segments, and manage campaigns across email, SMS, and in-app banners. Success depends on improving customer behaviour and business outcomes.Key Responsibilities:
Build lifecycle campaigns in the CRM marketing toolCreate audience segments and compelling campaign copyManage email, SMS, and in-app customer touchpointsAlign campaigns with Operations, Sales, and Product needsDrive projects through blockers and stakeholder alignmentRequirements:
Three to five years of lifecycle, CRM, or automation marketingMarketing automation platform experience with Customer.Io, Braze, or similarClear, proactive stakeholder communication skillsComfort balancing data with good judgmentCareful quality standards before customer-facing launchesBring CRM execution, audience segmentation, and cross-functional communication to Zen Educate’s customer experience programs.
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