Marketing Generalist Digital Activations

Drive digital activations for Columbia in a hybrid Marketing Generalist II contract based at the Canada Headquarters in London, Ontario. Support integrated marketing plans across English Canada.Working with the Director of Marketing, you will execute Columbia brand initiatives across digital, paid media, retail, and seasonal planning. The position supports brand awareness, consideration, and conversion through coordinated marketing activity. It also connects sales, operations, agencies, ecommerce, and key account partners.Key Responsibilities:
Execute digital-focused integrated marketing plans for English CanadaSupport seasonal go-to-market initiatives, plans, and presentationsCoordinate digital executions with key account partnersAdapt creative for Canadian relevance and secure approvalsDraft seasonal planning and reporting documentsRequirements:
Bachelor's degree in marketing, business, communications, social media, or related fieldThree to five years' experienceKnowledge of integrated marketing and social media trendsExperience developing and executing paid media plansAbility to manage multiple tactics and deadlinesApply integrated planning, digital activation, and paid media expertise to strengthen Columbia marketing across English Canada.
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