marketing coordinator

Overview

Languages

Bilingual

Education

• Bachelor's degree

Experience

3 years to less than 5 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Business
• Private company, corporation or industry

Responsibilities

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Perform administrative tasks
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Copywrite
• Consult with clients after sale to provide ongoing support
• Negotiate rates and terms

Credentials

Certificates, licences, memberships, and courses 

• Google AdWords Certification

Experience and specialization

Computer and technology knowledge

• Adobe Experience Manager (AEM)
• Final Cut Pro
• Microsoft Publisher
• iOS
• MS Office
• MS Outlook
• MS Windows
• Adobe Illustrator
• Adobe Photoshop
• MS Excel
• MS PowerPoint
• MS Word
• Database management
• Tablet computer
• Google Drive
• LinkedIn
• MailChimp
• Electronic mail
• WordPress

Area of work experience

• Product development
• Tourism

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Communications
• Brand management
• Digital media

Additional information

Work conditions and physical capabilities

• Tight deadlines
• Fast-paced environment
• Attention to detail

Own tools/equipment

• Computer
• Printer
• Internet access
• Cellular phone

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Benefits

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage
• Vision care benefits

Financial benefits

• Life insurance
• Registered Retirement Savings Plan (RRSP)

Long term benefits

• Long-term care insurance
• Maternity and parental benefits

Other benefits

• Free parking available
• Learning/training paid by employer
• On-site amenities
• On-site recreation and activities
• Other benefits
• Team building opportunities
• Parking available
• Travel insurance