Cro Specialist

A career as a CRO Specialist (CRO) in the Digital Acquisition team at National Bank means being part of a passionate conversion team that bases its actions on an interpretation of data. We have only one goal: To optimize the user experience on bnc.Ca by conducting various online tests.
Your job
Identify friction points in the user journeys on our informational sites, design A/B and multivariate tests to maximize online conversions
Analyze behavioral data (Adobe Analytics, heatmap, etc.) to identify optimization opportunities
Execute, analyze and develop test results to draw out what they have learned
Collaborate with cross-functional teams to identify opportunities and share results
Contribute to the definition of the testing roadmap by aligning initiatives with the organization's business objectives
Continuously optimize your strategy, documenting learnings and adjusting actions based on results.
Your teamWithin the Digital and Commercialization sector, 280 specialists work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technologies and continuously improve processes. You are part of a team of 8 colleagues and report to the Senior Director, Digital Acquisition. Our team stands out for its ability to make data-driven decisions, its strategic input and its collaboration.
We aim to offer you maximum flexibility to promote your quality of life. This translates into a hybrid work environment, as well as a flexible and adaptable schedule.
The Bank values continuous development and internal mobility. Our personalized training programs, based on learning in action, allow you to master your profession and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, a career development platform, and coaching and mentoring support are available to you at all times.
Access to colleagues with different expertise, experiences and diverse profiles enriches your development from all points of view.
Prerequisites
3-5 years of relevant experience in digital strategy, UX/UI or other related business
CRO experience an asset
Excellent analytical skills to prioritize and optimize next actions
Sharp ability to influence matrix specialists.
Languages: French
Required skills: A/B Testing, Artificial Intelligence, Curiosity, Digital Marketing, Digital Strategy, Diversity & Inclusion, Empathy, Initiative, Learning Agility, Marketing Strategy, Performance Marketing, Prioritization, Resiliency, Self-Sufficiency, Teamwork
Your benefits
* Health and wellness program, including many options
* Flexible group insurance
* Generous pension plan
* Employee Share Ownership Plan
* Employee and family assistance program
* Preferential banking services
* Involvement in community initiatives
* Telemedicine service
* Virtual sleep clinic
We have an offer that keeps up with trends as well as your needs and those of your family.
Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We value employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication are encouraged.
Making a bold move in a people-first environmentWe’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on people’s lives. Our core values of partnership, agility, and empowerment inspire us, and inclusion is central to our commitments. We aim, wherever possible, to provide a barrier-free and accessible environment to all employees.
We strive to provide accessibility measures throughout the recruitment process within the limits of our available resources. If you require accommodations, feel free to let us know during our initial conversations. We welcome all candidates! What can you bring to our team?
Join us!
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