Head Of Shopper Marketing Canada

Lead shopper marketing, customer activation, and commercial analytics for Beiersdorf Canada Inc. in St. Laurent, on an unlimited full-time contract.As Head of Shopper and Customer Marketing, you will shape enterprise strategy across Sales, Marketing, Finance, and retail partnerships. The mandate spans Revenue Growth Management, category planning, omnichannel activation, and data-led investment decisions. You will translate consumer, shopper, syndicated, and retailer data into measurable growth recommendations.Key Responsibilities:
Own the retail landscape view across channels, shoppers, and competitorsBuild measurement frameworks, dashboards, and post-event reviewsShape category, pricing, promotion, assortment, and trade strategiesLead integrated retail, digital, eCommerce, and retail media activationBuild executive retailer relationships and high-performing teamsRequirements:
Bachelor's degree in Marketing, Business, Commerce, or related field15+ years of progressive FMCG or CPG experienceSubstantial customer-facing Sales leadership and marketing experienceCategory Management, 4P, brand strategy, and Revenue Growth expertiseNielsen, Numerator, IRI, Power BI, and Microsoft Office proficiencyBring enterprise leadership, shopper insight, retailer partnerships, and Revenue Growth Management expertise to Beiersdorf Canada Inc. in St. Laurent.
#J-18808-Ljbffr