Digital Advertising Strategist, Remote

Shape paid media roadmaps and budget decisions for Blacksmith Agency clients from Canada, South Africa, or the USA. Use GA4, Tag Manager, and platform pixels.This Digital Advertising Manager position owns the strategic direction of paid media for B2B and growing-brand accounts. Blacksmith Agency operates as an AI-first digital agency, with SEO handled separately by its own strategist. You will connect targeting, attribution, creative testing, and performance storytelling into clear client decisions.Key Responsibilities:
Own the 90-day and quarterly roadmap for each clientMake budget allocation and bidding decisionsDevelop targeting and creative testing plansStrengthen conversion tracking and trustworthy attributionExplain performance numbers and guide account growthRequirements:
Three or more years managing Google Ads and Meta directlyHands-on experience building and optimizing campaignsResults involving ROAS, CPA, or pipeline performanceExperience serving multiple clients in an agencyClear spoken English for live US client conversationsUse strategic paid media planning, reliable attribution, and performance analysis to guide Blacksmith Agency client accounts.
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