Marketing Specialist - Richmond, BC
Full-time
Classic Detergent Co
Position Summary The Marketing Specialist is responsible for planning, developing, implementing, and evaluating marketing strategies that support the company's long-term business growth. This position focuses on market research, digital marketing, branding, product promotion, and marketing communications. Key Responsibilities
- Develop, implement, and evaluate annual marketing strategies and plans to support business objectives.
- Conduct market research and competitive analysis to identify customer needs, industry trends, and business opportunities.
- Plan, coordinate, and manage digital marketing initiatives, including online advertising, email marketing, and social media campaigns.
- Develop professional marketing content, including brochures, catalogues, newsletters, and website materials.
- Coordinate branding initiatives to strengthen the company’s market presence.
- Monitor marketing performance using analytical tools and provide recommendations for continuous improvement.
- Assist in planning promotional activities, product launches, and trade events.
- Maintain marketing calendars, campaign schedules, and documentation.
- Bachelor's degree in Marketing, Business Administration, Information Management, or a related field.
- Experience in marketing, digital marketing, market research, or brand management is preferred.
- Excellent written and verbal communication skills in English (Required).
- Knowledge of digital marketing platforms, marketing analytics, and online advertising.
- Proficiency in managing business social media platforms, including LinkedIn, Facebook, Instagram, and YouTube.
- Solid working knowledge of web analytics tools (e.g., Google Analytics, Google Ads, or Meta Ads Manager).
- Proficiency in graphic design and content creation tools (e.g., Canva or Adobe Creative Cloud).
- Strong analytical, organizational, project management, and communication skills.
- Ability to manage multiple marketing projects and meet deadlines in a fast-paced environment.
- Full-time permanent employment.
- Competitive compensation based on experience.
- Paid vacation in accordance with British Columbia Employment Standards.
- Opportunities for professional growth and skill development.
- Collaborative and supportive work environment.
Vacancy posted 22 days ago
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