Senior Technical Seo Geo Specialist

Search Engine Land

Technical SEO and GEO leadership at Borrowell shapes how Canadians discover financial guidance through search engines and AI answer engines. This remote-first role spans Canada.As a Senior Technical GEO/SEO Specialist, you will own organic and AI visibility strategy from roadmap through measurement. You will work with Engineering, content, and member insights across Borrowell. The work combines crawlability, indexation, JavaScript rendering, Core Web Vitals, schema, and content architecture. You will track rankings, AI citations, and share of voice.Key Responsibilities:
Own SEO and GEO strategy, priorities, and roadmapTrack rankings, AI citations, and search share of voiceImprove crawlability, indexation, rendering, and Core Web VitalsDesign topic clusters, internal linking, and scalable templatesTurn member stories and data insights into cited contentRequirements:
Three or more years in technical SEO, GEO, or contentTrack record scaling content against business objectives and KPIsClear perspective on how answer engines select sourcesFluency with Search Console, GA4, Tag Manager, and SemrushAbility to diagnose technical issues using developer toolsBring technical SEO, GEO measurement, and content architecture expertise to Borrowell’s search and AI visibility strategy.
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