Vice President, Product Management, Platform & Innovation

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.

Here you can read some of our customer stories:

Appfire is seeking a Vice President, Product Management, Platform & Innovation to lead three connected areas central to the company’s next phase of growth: the Appfire Platform, the Innovation portfolio, and Appfire’s technical product relationship with Atlassian.

You will define the vision, strategy, and roadmap for the Appfire Platform , the shared services and AI capabilities that power our products, accelerate delivery, and create leverage across the portfolio. You will also lead the Innovation team , responsible for discovering, validating, incubating, and launching the next generation of Appfire products.

As Appfire’s senior product leader for the technical dimension of our Atlassian relationship, you will anticipate platform, API, Forge, and Marketplace changes; represent Appfire in technical and roadmap discussions; and translate ecosystem shifts into competitive advantage, product opportunity, and managed risk.

As a member of the Product Leadership Team, you will help shape strategy across the broader portfolio, translate company priorities into focused product bets, and build a high-performing team of product leaders. You will partner closely with Engineering, Go-to-Market, Finance, Legal, Security, and executive leadership.

Success will be measured by the adoption and business impact of platform capabilities, the quality and velocity of the innovation pipeline, and the revenue and strategic value created by new products launched through your team.

Key Accountabilities

Strategy and Portfolio Leadership

• Partner with executive leadership to establish a compelling vision for the Appfire Platform and new-product portfolio as part of the broader company strategy.


• Translate that vision into a clear investment thesis, product roadmap, measurable objectives, and operating plan.


• Make disciplined decisions about where to build, buy, partner, invest, scale, or stop.


• Maintain a clear view of progress, risks, dependencies, and tradeoffs, adjusting priorities as market and business conditions change.


• Communicate strategy, decisions, and outcomes clearly across executive, technical, and business audiences.

Platform Product Leadership

• Treat the Appfire Platform as a product, with defined customers, value propositions, roadmaps, adoption goals, and success measures.


• Define and deliver shared platform capabilities, including AI-enabled services, that increase customer value, enable revenue growth, accelerate product delivery, and reduce duplicated effort.


• Drive adoption across Appfire by reducing integration friction, establishing effective rollout and migration plans, and partnering closely with product and engineering teams.


• Establish metrics for platform adoption, reliability, cost efficiency, developer experience, time to market, and business impact.


• Build strong feedback loops with internal product teams and other platform users to ensure the roadmap addresses their highest-value needs.


• Communicate and demonstrate the value of the platform throughout the organization.

Innovation and New Growth

• Lead the Innovation team in identifying, validating, incubating, and launching net-new product opportunities.


• Build and actively manage a portfolio of product bets aligned with customer needs, market opportunity, and Appfire’s strategic advantages.


• Apply a disciplined 0-to-1 approach to customer discovery, market validation, experimentation, business-case development, and commercial launch.


• Establish clear stage gates and evidence-based criteria for advancing, changing, scaling, or stopping investments.


• Partner with Go-to-Market leaders on positioning, pricing, packaging, launch, and early commercial traction.


• Own the path from initial concept to measurable customer adoption and revenue.


• Transition validated products into the appropriate scaling organization when they are ready to move beyond incubation.

Atlassian Technical Relationship

• Serve as Appfire’s senior product owner for the technical dimension of the Atlassian relationship.


• Represent Appfire in technical, platform, and roadmap discussions with Atlassian.


• Maintain a forward-looking view of changes to Atlassian’s platform, APIs, Forge architecture, Marketplace, security requirements, and developer ecosystem.


• Translate ecosystem changes into product opportunities, competitive differentiation, internal readiness plans, and risk mitigation.


• Influence Atlassian’s technical direction where possible by clearly representing Appfire’s needs, customer use cases, and strategic priorities.


• Ensure relevant Product, Engineering, Security, Legal, and business teams understand upcoming changes and are prepared to respond.

People and Organizational Leadership

• Lead, develop, and grow a team of product managers and product leaders responsible for the Appfire Platform and Innovation portfolio.


• Set clear expectations for product strategy, customer insight, commercial thinking, execution quality, and accountability.


• Recruit and retain strong product talent while building a durable leadership bench and succession pipeline.


• Coach team members to take on broader and more complex product leadership responsibilities.


• Establish an effective operating cadence for planning, decision-making, performance management, and cross-functional alignment.


• Communicate progress, outcomes, risks, and decisions effectively at every level of the organization.

About You

• Bachelor’s degree or equivalent practical experience in Computer Science, Engineering, Business Administration, or a related field. An MBA is preferred.


• 10+ years of progressively responsible product management experience, including 5+ years leading teams of product managers or product leaders.


• Demonstrated success defining and scaling cloud platforms, shared services, APIs, or developer-facing capabilities in a SaaS, XaaS, or consumption-based business.


• Proven experience taking net-new, 0-to-1 products from discovery through launch, customer adoption, and commercial traction.


• Strong technical fluency across APIs, authentication and authorization, cloud architecture, high availability, security, privacy, and regulatory compliance.


• Experience translating platform investments into measurable outcomes such as revenue growth, faster time to market, increased adoption, improved productivity, lower operating cost, or greater reliability.


• Commercial ownership of a significant software portfolio, including P&L, revenue, or equivalent business accountability.


• Experience owning or contributing to a strategic technology-platform or partner relationship.


• Strong executive judgment and communication skills, with the ability to create alignment through ambiguity, competing priorities, and complex tradeoffs.


• A track record of building, coaching, and retaining high-performing product teams.

Preferred Experience

• Experience building within the Atlassian ecosystem , including Forge, Marketplace, and Atlassian APIs.


• Experience operating cloud services at significant scale, ideally exceeding 100 million daily service calls .


• Commercial ownership of a XaaS portfolio exceeding $50 million in annual recurring revenue .


• Experience building AI-enabled platform capabilities or commercial AI products.

What do we offer:

• Work in a product-first SaaS B2B environment focused on building and scaling solutions for large enterprise customers


• Deliver meaningful, high-impact work that directly influences product direction and customer success


• Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.


• Employees receive 25 days of paid time off per year. After 5 years of employment, employees receive 30 days per year. 


• Appfire provides comprehensive coverage through Empire Health, including medical, dental, and vision insurance. Additional protection includes life insurance, critical illness coverage, accidental death and dismemberment, and long-term disability insurance.


• To promote health and well-being, Appfire offers a yearly sport allowance of CAD 600, which can be used to cover the cost of various fitness or outdoor activities from gym memberships to sports equipment.


• Volunteering - Every employee receives 3 fully paid days each year to participate in Appfire Town, our Corporate Social Responsibility (CSR) program supporting local communities.

#LI-Remote

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers:  .

Equal Employer Opportunity (EEO)

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.