Events Manager

Job Category : Marketing & Business Development

Fasken is looking for an experienced Events Manager to join our Firmwide Marketing Communications Team.

Reporting to the Senior Director, Communications, the Events Manager is accountable for the design, development and delivery of Fasken’s Firmwide events strategy and its internal events program, with a primary focus on marketing events. The Events Manager works closely with Firm partners, lawyers, senior leaders and colleagues from across Canada and internationally to deliver Firmwide events that support national and cross-office objectives.

The successful candidate will deliver a portfolio of strategic, high-impact programming for clients, potential clients and internal firm members.

The role is hybrid with office presence required two days a week. Pre-authorized overtime will be required to meet client needs.

Primary Responsibilities:

Event Strategy and Planning

• Develop and implement the firm’s external event strategy to help realize firm business development objectives.
• Establish and reinforce a structured event intake process to improve efficiency, ensure consistent adoption, and assess proposed events for relevance and alignment with the firm’s strategic priorities.
• Work with Firm partners, senior leadership, lawyers and colleagues across offices to lead development and execution of all Firmwide events, including participation and delegations to conferences in other countries.
• Work collegially with regional events colleagues to ensure a consistent approach, integrate the firm’s brand across events, and maintain a cohesive firmwide events calendar.
• Work closely with Marketing-Communications and Business Development colleagues to ensure targeted invitations, amplification of event content, and targeted attendee follow-up support to lawyers and practice groups.
• Manage event production and end-to-end delivery from advance logistics coordination (room reservations and layout, audio-visual needs, invitations), day-of execution as related to in person and/or in virtual events, to post-event production, follow-up communications, CRM updates coordination, event results communication to speakers, Business Development and other stakeholders.
• Complete financial and administrative close-out, including processing vendor invoices, recording final expenditure and maintaining accurate event files.
• Prepare timelines and budgets for events and ensure key firm members are kept informed of progress and that the event is delivered in line with objectives.
• Establish event KPIs and then gather and analyze information to review and report on performance of events and ensure continuous improvement.
• Source, manage and maintain relationships with external suppliers and preferred vendors.
• Bring forward new and creative ideas to help Fasken maintain a strong competitive edge through high-quality events.
• Propose initiatives to improve participant satisfaction as well as internal client satisfaction.
• Keep up-to-date with events trends and leverage firm and market data to support event strategies, working closely with the CRM and data team in particular.
• Manage the practice group and special group event budgets and validate spend against the budget throughout the year.
• Collect and analyze feedback, including results and presenting them to leadership quarterly.

Leadership

• Maintain the event tracker, analyze event performance metrics and prepare quarterly reports.
• Identify opportunities to improve workflows and processes for internal and external events, introducing tools/templates as needed. Ensure adoption of AI tools to create efficiencies.
• Understand business objectives and collaborate with the firm’s Business Development team, data analytics team and the Marketing-Communications team in maximising impact of external events activity.

Required skills and knowledge

• Post-secondary education in marketing, event planning or other relevant experience, preferably within a professional services environment.
• Minimum 6-8 years experience, including with large multi-stakeholder events.
• Experience running webinars and hybrid events and employing technology to maximise impact of virtual events; comfortable managing live event delivery, including operating presentation slides, cueing speakers and coordinating with technical teams in real time.
• Experience using AI tools to improve efficiency in event planning and delivery is an asset.
• Willingness to take a hands-on role in delivering an events program in which webinars represent a large proportion of events.
• Strong executive presence and the ability to engage confidently with senior stakeholders.
• Negotiation and management skills essential.
• Ability to liaise with and build consensus among stakeholders and incorporate business strategy to tailor event activities.
• Knowledge of venues across markets (particularly Toronto) and food and wines.
• Creative thinker and problem solver with excellent attention to detail.
• Highly organized with the ability to prioritize effectively and manage a busy calendar of concurrent events and tight deadlines .
• Proactive and forward-thinking.
• Highly collaborative and adept at developing strong working relationships.
• Advanced knowledge of MS Office – Teams, Word, Excel and PowerPoint.
• Experience using a CRM system, e-marketing platforms.
• Experience building and updating event webpages using a content management system; Sitecore or similar experience an asset.
• Flexibility with working hours when required.

Pay Range

$100,000 to $110,000 per annum. Pay range to be commensurate with experience.

Vacancy

This role is being posted to fill a current vacancy.

AI Disclosure

Please note that artificial intelligence tools may be used to assist in screening, assessing, or selecting applicants for this position.

About Fasken

As a premier law firm with over 900 lawyers worldwide, Fasken is where excellence meets expertise. We are dedicated to shaping the future our clients want, precisely when it matters most. For more information, visit fasken.com.

Diversity and Inclusion

At Fasken, we believe in a diverse workplace made up of people with unique experiences and qualities. It is important that all our members find our workplace welcoming and caring. An inclusive workplace creates a fair environment where people are respected and valued.

Accessibility and Accommodation

It is important to our Firm that all its members, including those with disabilities, find our workplace to be welcoming and supportive. Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.

Background and Reference Checks

Any offer of employment may be conditional upon references and full background checks including a criminal record check, a credit check, employment and educational verifications.