Remote Google Ads Strategist

Own Google Ads strategy remotely, using attribution analysis and full-funnel optimization to determine whether paid search truly grows client businesses.As a Paid Search Strategist at Sweat Pants Agency, you will manage DTC and eCommerce accounts end to end. You will work across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM. The work focuses on incremental growth, not blended or last-click reporting, while you communicate directly with clients during US Eastern business hours.Key Responsibilities:
Own Google accounts, budgets, strategy, buying, and client communicationAudit campaigns, feeds, landing pages, audiences, and conversion trackingSeparate brand and non-brand performance for meaningful reportingManage PMax, Shopping, Search, Demand Gen, and YouTube activityDiagnose and fix creative, offer, landing page, checkout, or tracking bottlenecksRequirements:
Hands-on Google Ads experience with meaningful DTC and eCommerce spendDemonstrated Shopping and PMax results across CPA, ROAS, and revenueFluency in Merchant Center, GA4, GTM, Demand Gen, and YouTubeAbility to build and ship landing pages using Claude or equivalentNative or near-native English and US Eastern client-call availabilityBring accountable Google Ads strategy, rigorous attribution thinking, and client-facing ownership to Sweat Pants Agency’s remote team.
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