B2b Demand Generation Marketing Lead

Drive hotel demand generation at Sadie using HubSpot, content marketing, and performance analysis across a flexible hybrid environment.As Sadie Concierge’s first hotel marketing hire, you will build programs from the ground up and report to the VP of Sales & Partnerships. You will own MQL generation, conversion rates, sequence performance, and pipeline contribution. The work spans outbound and nurture sequences, paid campaigns, organic search, email, landing pages, and attribution. You will collaborate with Sales, Product, Customer Success, and external PPC and SEO partners.Key Responsibilities:
Set MQL definitions, targets, and weekly performance reportingRun HubSpot sequences, paid campaigns, email, and landing pagesCompare channel costs and conversion to opportunitiesBuild attribution reporting for campaigns, content, and pipelineAdjust programs based on performance dataRequirements:
At least three years of hands-on B2B demand generation experienceOwnership of an MQL or pipeline targetHubSpot experience with workflows, scoring, and reportingExperience managing campaigns across at least three channelsAbility to read funnels and identify inaccurate numbersBuild Sadie’s hotel demand engine through HubSpot, multichannel campaigns, measurable conversion, and disciplined pipeline analysis.
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