Senior Manager Enterprise Brand Strategy

 

It’s not a package. It’s a promise®.

 

As Canada’s leading integrated freight, package, and logistics provider, we’ve been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you . The places we go, the elements we brave, the promises we deliver – it’s all possible because of our people. So, whether you’re looking to build new skills, make an impact in your community, or inspire your team, we go there for you.

 

 

About the Opportunity

This is one of Purolator's most strategic marketing leadership roles.As Senior Manager, Brand + Strategy , you will shape the future of one of Canada's most recognized brands by leading enterprise brand strategy, marketing planning, governance, and performance. You will define the long-term direction of the Purolator brand, oversee brand architecture and portfolio management, support acquisition integration and future growth opportunities, and ensure marketing investments align with business priorities and measurable outcomes.

This role sits at the intersection of brand strategy, customer insight, integrated marketing, creative excellence, and business transformation. You will translate enterprise priorities into actionable marketing strategies that drive growth and ensure consistency across campaigns, communications, sponsorships, customer experiences, and partnerships.Leading both the Manager, Marketing Strategy, Planning & Performance and Manager, Brand Marketing , you will provide the vision, governance, and leadership required to transform strategy into execution while building a high-performing marketing organization.This is a unique opportunity to influence enterprise strategy, shape an iconic Canadian brand, and establish the foundation for Purolator's next phase of growth.

What You'll Lead

Enterprise Brand Strategy & Growth

Lead the long-term evolution, positioning, and governance of the Purolator brand to support growth, innovation, customer relevance, and market leadership.

Key Responsibilities
- Own enterprise brand strategy, architecture, governance, and portfolio management.
- Define the role of the corporate brand across products, services, partnerships, and growth opportunities.
-Develop frameworks for innovation, acquisitions, portfolio expansion, and brand evolution.
-Establish brand standards, naming conventions, governance, and decision-making processes.
-Align brand strategy with growth, customer experience, and transformation priorities.
-Lead enterprise messaging, strategic narratives, positioning, and value propositions.
-Drive measurable improvements in awareness, trust, preference, loyalty, and brand equity.

International Brand & Reputation Leadership

Lead Purolator's international brand strategy to strengthen awareness, credibility, and trust in global markets.

Key Responsibilities
-Define international brand positioning and growth roadmap.
-Identify priority markets, industries, audiences, and channels.
-Partner with Purolator International, Sales, and Corporate Communications to increase visibility within logistics, transportation, customs, and supply chain sectors.
-Leverage Purolator's Canadian leadership position to expand awareness and market opportunity globally.
-Ensure alignment between international initiatives and enterprise brand strategy.

Marketing Strategy, Planning & Performance

Own the integrated marketing strategy and planning process to ensure marketing activities drive business outcomes.

Key Responsibilities
-Develop annual and multi-year marketing strategies aligned with corporate priorities.
-Translate business objectives, customer insights, and market opportunities into actionable plans.
-Drive alignment across brand, product, digital, communications, customer experience, sponsorships, partnerships, social media, events, and demand generation.
-Lead prioritization, budgeting, resource allocation, forecasting, and investment planning.
-Establish KPIs and performance frameworks that connect marketing investment to business results.
-Present strategic recommendations, business cases, and performance insights to senior leadership.

Brand Activation, Creative Excellence & Agency Leadership

Ensure the Purolator brand is consistently and effectively activated across all customer, employee, and partner touchpoints.

Key Responsibilities
-Provide governance and strategic oversight for brand expression across campaigns, communications, sponsorships, partnerships, and experiences.
-Lead the evolution of visual identity, creative principles, brand standards, and messaging architecture.
-Act as the senior brand authority for major campaigns, sponsorships, creative concepts, and enterprise communications.
-Develop tools, playbooks, approval processes, and governance models to support consistent execution.
-Lead agency relationships and marketing investments to drive innovation, efficiency, and measurable impact.

Strategy-to-Execution Leadership

Act as the bridge between strategic planning and execution across the organization.

Key Responsibilities
-Translate strategy into actionable frameworks, plans, and activation guidelines.
-Provide strategic direction for campaigns, sponsorships, content, and customer initiatives.
-Ensure all marketing efforts reflect Purolator's positioning, narrative, and customer experience vision.Create feedback loops between insights, activation, and performance.
-Balance long-term brand objectives with short-term business priorities.

Team Leadership & Capability Development

Build and lead a high-performing team focused on brand strategy, integrated planning, marketing effectiveness, and activation.

Key Responsibilities

-Coach, mentor, and develop future marketing leaders.
-Create clarity around priorities, accountability, and decision-making.
-Strengthen organizational capabilities in brand strategy, governance, planning, and marketing effectiveness.

What You Bring

Experience & Education

-Bachelor's degree in Marketing, Communications, Business, Commerce, or a related field.
-MBA or graduate degree considered an asset.
-10+ years of progressive experience in brand strategy, integrated marketing, brand management, strategic planning, or consulting.
-Experience leading enterprise-wide brand strategy and integrated marketing initiatives.
-Expertise in brand architecture, portfolio strategy, brand integration, or naming strategy.
-Experience managing large marketing budgets and investment portfolios.
-Experience leading agency partnerships and creative development.
-Experience managing portfolios of brands, products, services, or acquired entities.
-Proven ability to influence senior leaders and lead cross-functional initiatives.International brand or reputation-building experience is an asset.
-Experience in logistics, transportation, retail, telecommunications, financial services, technology, consulting, or other complex service industries preferred.

Leadership Competencies

You are:
-A visionary strategist who inspires others through a clear brand direction.
-A systems thinker who understands the relationship between brand, customer experience, and business strategy.
-A builder who creates structure, clarity, and scalable frameworks.
-A customer-focused marketer who values differentiated brands and memorable experiences.
-A collaborative leader who influences across functions and organizational levels.
-An exceptional storyteller able to engage executives, employees, and partners.
-Commercially minded with strong business and financial acumen.
-Comfortable leading through ambiguity and change.
-Equally effective discussing enterprise strategy, customer insights, creative development, and execution.

What Success Looks Like

-A clear and enterprise-wide adopted Master Brand Strategy.
-A scalable Brand Architecture framework guiding growth, partnerships, products, and acquisitions.
-Marketing investments aligned with enterprise priorities and measurable business outcomes.
-An embedded integrated marketing planning process led through Strategy, Planning & Performance.
-Strong, differentiated, and consistently executed brand expression across all channels.
-Effective brand governance that balances consistency, speed, and innovation.
-Agency partners delivering strong strategic value and creative excellence.
-Improved brand health metrics including awareness, trust, relevance, and preference.
-A credible roadmap for growing Purolator's reputation as a leading logistics and supply chain brand beyond Canada.
-Recognition of Marketing as a trusted strategic growth partner across the organization.

Language Requirement: Proficiency in English is required for this position due to the frequent communications that must be conducted in English with various stakeholders. This requirement is justified by the nature of the responsibilities and operational needs.

POSTING DETAILS
Location: 530 - Corporate
Working Conditions: Office Environment  

Reports to: Sr Director Marketing 
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Purolator is an equal opportunity employer committed to diversity and inclusion . We welcome all qualified applicants and provide accommodations during the recruitment process upon request.

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