Head of Programmatic

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Programmatic based in Canada.

As Head of Programmatic, you will lead the strategic development and expansion of programmatic advertising services within a performance-driven B2B marketing environment. You will shape campaign strategies, oversee activation, and ensure advertising initiatives deliver measurable business outcomes for clients, particularly across SaaS and B2B markets. Combining strategic leadership with hands-on expertise, you will guide teams, strengthen client relationships, and drive continuous campaign optimization. You will also contribute to business growth by developing innovative approaches, supporting new business opportunities, and building strong partnerships across the programmatic ecosystem. Working closely with other marketing specialists, you will help connect paid and organic channels to maximize performance. This remote leadership opportunity offers the chance to influence departmental strategy while developing high-performing teams.

Accountabilities

You will oversee programmatic strategy and activation, drive service development, and ensure campaigns consistently deliver against client objectives and business performance targets.

• Develop and implement comprehensive programmatic advertising strategies to expand service capabilities and improve campaign performance.
• Lead the strategic direction and execution of programmatic initiatives, ensuring alignment with broader business and client objectives.
• Define key performance indicators (KPIs), establish measurement frameworks, and regularly evaluate campaign results.
• Translate performance data into actionable insights and recommendations to optimize campaigns and support client growth.
• Manage relationships with programmatic partners, vendors, and advertising platforms to strengthen collaboration and access innovative solutions.
• Collaborate with cross-functional teams to integrate programmatic campaigns with other paid and organic marketing channels.
• Lead, coach, and develop team members, fostering accountability, continuous learning, and strong performance.
• Support new business development through programmatic audits, strategic recommendations, presentations, and client pitches.
• Provide thought leadership and subject matter expertise to advance departmental strategy, service quality, and learning initiatives.
• Build and maintain strong relationships with clients and internal stakeholders, communicating strategic recommendations and performance insights.

Requirements

The ideal candidate brings extensive programmatic advertising experience, proven people leadership capabilities, and a strong understanding of performance marketing in B2B and SaaS environments. You should combine technical campaign expertise with analytical thinking, commercial awareness, and the ability to manage multiple priorities.

• 7+ years of experience in programmatic advertising roles at publishers, advertising agencies, or ad tech companies.
• At least 2 years of people management experience, including coaching, motivating, and developing teams.
• Demonstrated success driving programmatic growth for B2B and SaaS clients with monthly advertising budgets exceeding $50,000.
• Strong understanding of how programmatic advertising integrates with other paid and organic channels to achieve client KPIs.
• Proven experience in programmatic media planning and developing measurement frameworks to assess campaign effectiveness.
• Recent hands-on experience building and optimizing campaigns within Demand-Side Platforms (DSPs).
• Familiarity with platforms such as The Trade Desk (TTD), Nexxen, and DV360 is preferred.
• Experience with Account-Based Marketing (ABM).
• Experience supporting programmatic new business pitches, including campaign audits and client presentations.
• Ability to provide strategic perspectives and programmatic expertise to support departmental development and learning initiatives.
• Excellent communication, interpersonal, and cross-functional collaboration skills, including client-facing experience.
• Strong analytical capabilities, exceptional attention to detail, and a results-oriented mindset.
• Ability to manage multiple projects and competing priorities effectively.

Benefits

• Annual base salary ranging from CAD 100,000 to CAD 130,000 , plus eligibility for bonuses.
• Medical, dental, and vision insurance for employees and their families.
• Disability and life insurance coverage.
• 100% employer-paid insurance coverage for employees and a 50% employer contribution toward dependent coverage.
• Access to certified therapists through Spring Health and a Headspace membership.
• Gympass membership to support physical wellbeing.
• Unlimited paid time off, with a two-week minimum.
• Paid company holidays and your birthday off.
• End-of-year company recharge period from December 24 to January 1.
• Paid parental leave.
• Traditional and Roth 401(k) retirement plans with a 3% company match.
• Annual bonus program that increases in total value over time based on tenure.
• Annual anniversary trip with colleagues and executive leadership.
• Fully remote working arrangement from a home office in Canada.