Senior UX Product Designer

Senior Product Designer This is a hybrid role to our Toronto HelloFresh Headquarters HelloFresh is seeking a Senior Product Designer to join our Growth UX team , shaping how prospective and returning customers discover, evaluate, and choose HelloFresh across our portfolio of brands. As a Senior-level individual contributor, you’ll lead complex, high-impact growth challenges across acquisition, conversion, checkout, reactivation, and new purchase experiences. You’ll combine strong product design craft with experimentation, systems thinking, and commercial awareness to create experiences that are intuitive, relevant, and effective. This is a strategic and hands-on role. You’ll contribute to the future direction of our growth experiences while continuously identifying opportunities to improve what exists today. You’ll work in an AI-native design environment , using AI throughout the design lifecycle to accelerate discovery, synthesis, prototyping, and execution — while applying strong judgment around where AI improves the quality of the customer experience. At Senior level, we expect you to independently lead ambiguous product challenges, influence product direction, and contribute patterns and practices that make the broader team stronger. You’ll remain deeply involved in the craft, using the quality of your thinking, design, and collaboration to bring others along. What you’ll do Lead high-impact Growth experiences Own the end-to-end design of critical growth journeys across acquisition, conversion, checkout, payment, reactivation, and emerging purchase models. Translate complex customer and business problems into experiences that clearly communicate value, reduce friction, and help customers confidently make decisions. Balance immediate conversion opportunities with the longer-term customer experience, considering not only whether customers convert, but whether we are setting them up for meaningful engagement and retention. Shape product direction Partner with Product, Engineering, Data, Research, Marketing, and Content Design to identify opportunities across the customer journey. Connect customer needs, behavioural insights, commercial goals, and emerging technology to develop strong product directions. Move comfortably between contributing to longer-term vision and delivering tactical improvements that generate measurable impact today. Bring a strong design perspective to your product area while remaining open to evidence, experimentation, and the expertise of your partners. Drive experimentation and validated learning Use quantitative and qualitative insights to identify opportunities, develop hypotheses, and design high-impact experiments. Partner closely with Product and Data to understand performance across the funnel and translate learnings into actionable design improvements. Look beyond the outcome of individual A/B tests to identify patterns and insights that can inform future product and design decisions. Help