Script Writer

Compensation: $60,000 - $70,000About Martell GroupThe Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.Founded by serial entrepreneur and investorDan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.Why you shouldn't work here – Radical Transparency from our CEOAbout the RoleThe Writer is the voice behind Martell Group’s written content, responsible for crafting copy, captions, scripts, and written assets that perform across every platform and content format.This role requires the ability to write in distinct brand voices without defaulting to generic or AI-sounding content. This is not a position for someone who relies entirely on AI to generate copy. The ideal candidate is a strategic creative who understands the weight every word carries in shaping a powerful brand.Beyond captions and social copy, the Writer contributes to long-form scripts, newsletters, email campaigns, promotional copy, and any written asset tied to brand communication or content performance. They work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations.This role is focused on maintaining brand consistency while intelligently integrating AI tools to increase output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity.The Writer reports directly to the Creative Producer and may work fully remotely.ResponsibilitiesSocial Copy & CaptionsWrite platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and ThreadsDevelop compelling hooks, CTAs, and caption structures that drive engagement and retentionAdapt tone, structure, and formatting based on platform-specific best practicesMaintain a strong and consistent brand voice across all channelsScript & Long-Form WritingWrite or refine scripts for YouTube episodes, short-form videos, and branded contentDevelop repeatable written frameworks for recurring content formats and seriesSupport the Creative Producer with written briefs, outlines, and episode structuresWrite titles, descriptions, and metadata optimized for SEO, AEO, and GEO discoverabilityPromotional & Campaign CopyWrite copy for episode launches, campaigns, newsletters, and promotional initiativesCollaborate with the marketing team to align messaging with funnel strategy and campaign goalsSupport paid ad creative copy when needed in collaboration with marketingWork alongside the internal PR team and communications manager on quotes and external communicationsBrand Voice & StandardsMaintain and evolve brand voice guidelinesBuild and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creationEnsure all written output from internal teams, contractors, and vendors aligns with established brand standardsIdentify off-brand messaging and provide clear corrective directionAI IntegrationUse AI tools to accelerate first drafts, generate variations, and test hooks or messaging anglesBuild and maintain prompt libraries and writing systems that improve team efficiencyIdentify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrityCross-Team CollaborationWork closely with the Social Producer to align captions with video content and visual framingCoordinate with the design team to ensure copy and visuals work cohesivelyCollaborate with the Creative Producer on voice direction, content priorities, and writing standardsRequirements5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brandsProven ability to write in multiple distinct voices while maintaining authenticity and qualityStrong understanding of social platform behavior and high-performing copy formatsExperience writing video scripts, captions, newsletters, and long-form content at scaleExceptional attention to detail with a strong sense of clarity, rhythm, and persuasionComfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projectsProficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflowsStrong collaborator who takes direction well and communicates creative feedback clearlyResultsAssigned brands maintain consistent, on-brand written communication across all active platformsCaption and hook performance improves measurably through engagement and click-through metricsScripts and long-form written assets are delivered on schedule without creating production bottlenecksBrand voice guidelines are documented, maintained, and actively referenced by the teamThe Creative Producer spends less time editing and rewriting, allowing for greater focus on creative strategyAI is effectively integrated into the writing workflow, increasing output speed while maintaining quality and authenticity