E-Commerce Performance Marketing Manager (Vape & Nicotine Industry)

About Us
We are building one of the fastest-growing e-commerce platforms in the vape and nicotine space in Canada.With established retail operations, strong supplier relationships, and a unique pricing advantage through our wholesale network, we are now aggressively scaling our online sales.This is not a maintenance role — this is a *growth role*.*This role includes performance-based bonuses tied directly to revenue growth.*The Role
We are looking for a *results-driven Performance Marketing Manager* who knows how to turn ad spend into revenue.You will own our digital growth strategy across paid channels and work directly with leadership to scale online sales.If you’ve successfully scaled e-commerce revenue through paid ads, conversion optimization, and data-driven decision-making — we want to talk to you.What You’ll Be Responsible For
Plan, launch, and manage campaigns across:
Google Ads (Search + Shopping)Meta Ads (Facebook & Instagram)TikTok Ads (optional but preferred)
Optimize campaigns daily for:
ROAS (Return on Ad Spend)CPA (Cost per Acquisition)Revenue growth
Set up and manage tracking:
Conversion trackingPixels and attributionIdentify winning products and scale them
Build and manage retargeting campaignsWork with our dev/design team to improve:
Landing pagesProduct pagesConversion funnels
Collaborate on promotions, bundles, and pricing strategiesWhat We’re Looking For
2+ years experience in performance marketing (e-commerce preferred)Proven track record managing paid ad budgets ($10K+/month)Strong experience with:
Google AdsMeta AdsData-driven mindset (you understand metrics and optimize based on them)Experience improving conversion rates (not just running ads)Comfortable working in a fast-paced, growth-focused environment
Bonus (Nice to Have)
Experience in vape, cannabis, or restricted industriesExperience with email/SMS platforms like KlaviyoSEO knowledgeShopify experienceCompensation & Growth
Competitive base salary ($70K–$100K depending on experience)*Performance bonus tied directly to revenue growth*Opportunity to grow into Head of E-Commerce / Growth LeadWork directly with founders and influence major decisionsWhy Join Us?
Real opportunity to *own and scale a high-growth e-commerce business*Strong supply and pricing advantage vs competitorsNo corporate bureaucracy — fast executionYour work directly impacts revenue (and your compensation)Pay: $70,000.00-$100,000.00 per yearBenefits
Flexible scheduleProfit sharingStore discountWork Location: Remote
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