Creative Content & Brand Specialist

Position: Creative Content & Brand Specialist
Company: J&G Homes Ltd
Salary: $55,000 – $65,000 per year + performance-based bonus
Reports to: General Manager
Updated: June 20, 2026

Position Overview
J&G Homes Ltd. is seeking a highly motivated and creative Content & Brand Specialist to enhance our brand presence and drive customer engagement across all marketing channels. This role is responsible for developing compelling content, strengthening brand positioning, and supporting lead generation through strategic marketing initiatives. The ideal candidate will combine strong creative capabilities with analytical thinking and a solid understanding of residential construction and customer-driven marketing.

Key Responsibilities
Content Development & Execution
• Create high-quality, engaging content for social media, website, email campaigns, and digital marketing initiatives
• Develop clear and compelling calls-to-action to support lead generation and conversion
Brand Strategy & Positioning
• Support the development and execution of a consistent and cohesive brand strategy
• Ensure all marketing materials align with J&G Homes’ brand standards and positioning
Digital Marketing & Social Media
• Manage and grow the company’s social media presence, including content planning, scheduling, and community engagement
• Monitor trends and recommend innovative approaches to increase reach and engagement
Campaign Planning & Execution
• Plan, coordinate, and execute marketing campaigns for new developments, promotions, and company initiatives
• Ensure consistent messaging and branding across all channels
Market Research & Insights
• Conduct ongoing market research to identify customer preferences, industry trends, and competitive positioning
• Use insights to refine marketing strategies and improve campaign effectiveness
Design & Visual Content
• Collaborate with internal teams and external resources to produce high-quality visual content
• Utilize design tools and emerging technologies (including AI tools where appropriate) to enhance content quality
Analytics & Performance Tracking
• Track, analyze, and report on marketing and content performance
• Provide recommendations to improve engagement, conversion rates, and overall ROI
Cross-Functional Collaboration
• Work closely with sales, construction, and leadership teams to ensure accurate and compelling representation of projects and offerings
• Support alignment between marketing initiatives and business objectives
Customer Engagement & Experience
• Develop strategies to engage prospective and current clients
• Gather feedback and insights to continuously improve brand perception and customer experience
Brand Governance
• Maintain and enforce brand guidelines to ensure consistency across all marketing and communication materials

Qualifications & Experience
• Post-secondary education in Marketing, Communications, Business, or a related field
• 2–5 years of experience in content creation, digital marketing, or brand management
• Demonstrated strong written and verbal communication skills
• Proficiency in social media platforms, content management systems, and design tools
• Experience using analytics tools to measure and optimize performance
• Strong organizational and time-management skills, with the ability to manage multiple priorities and deadlines If you think you’re a great fit and want to learn more about the role, email your resume to View email address on jobs.staffmax.ca