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Category Strategy Manager Beef

McDonald's

Winnipeg, MB
Shape McDonald’s Canada’s Beef strategy through consumer insight, commercial thinking, and food category leadership. This contract role connects vision with growth.As Category Strategy Manager, Beef, you will lead annual and long-term strategy for an iconic McDonald’s business. You will interpret consumer, cultural, competitive, and business insights, while shaping menu innovation and limited-time offers. The position requires strategic judgment, analytical strength, and influential cross-functional leadership.Key Responsibilities:
Lead annual and long-term Beef category strategyIdentify growth opportunities, choices, and strategic prioritiesShape Beef portfolio, menu innovation, and limited-time offersConnect insights, performance, competition, and cultural trendsAlign Marketing, Menu, Insights, Finance, Operations, Supply Chain, regional, and agency partnersRequirements:
Five-plus years in marketing, category management, strategy, innovation, or related commercial disciplineConsumer-first mindset with passion for food and cultureSharp strategic, commercial, and analytical instinctsPowerful storytelling and communication skillsProven cross-functional leadership and convictionUse consumer understanding, category strategy, and influential leadership to shape McDonald’s Beef portfolio and future growth priorities.
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Vacancy posted 1 hour ago
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