Strategic Marketing Campaign Advisor

Lead strategic marketing campaigns for Emily Carr University in Vancouver, using campaign planning, analytics, and budget management to advance institutional priorities.As Strategic Marketing Advisor, you will plan, coordinate, and implement integrated initiatives for student recruitment, public engagement, advancement, and brand awareness. Reporting to the Manager, Marketing, you will align campaigns with ECU’s mission, vision, and strategic priorities. The work includes collaboration with internal partners, agencies, vendors, and university leadership.Key Responsibilities:
Develop and implement integrated institutional marketing campaignsManage strategic brand awareness campaign budgetsAnalyze campaign performance, ROI, and cost metricsProvide messaging, branding, and strategic marketing recommendationsCoordinate internal teams and external marketing partnersRequirements:
Bachelor’s degree in marketing, communications, business, or related fieldFive or more years of progressive strategic marketing experienceExpertise in digital marketing, CRM, SEO, and SEMKnowledge of audience segmentation and performance analyticsStrong communication, collaboration, project management, and problem-solving skillsBring strategic planning, campaign execution, analytics, and financial judgment to ECU’s institutional marketing initiatives.
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