Paid Media And Seo Department Director

Own paid media and SEO department performance at Blacksmith Agency, guiding specialists across multifamily, B2B, and technical client accounts remotely. Lead strategy, standards, and accountability.This director-level management seat oversees the PPC strategist and SEO strategist without taking over channel execution. You decide where budgets go as accounts scale, define what quality means, and ensure reporting remains honest. You also shape credible delivery commitments before sales closes work.Key Responsibilities:
Manage specialist quality bars, development, reviews, and outcomesWrite standards for audits, checks, and account reportingOversee client results and investigate attribution or GA4 accuracyLead escalations, diagnoses, strategist direction, and client callsPlan departmental hiring and conduct first-round interviewsRequirements:
Direct management experience with specialist reviews and developmentSeven-plus years spanning paid media and SEOWorking depth across Google Ads, GA4, Search Console, Meta, and Microsoft AdsA documented account turnaround with metrics and diagnosisClient-facing confidence and agency experience across multiple accountsUse management judgment, cross-channel knowledge, and client accountability to direct Blacksmith Agency’s paid media and SEO function.
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