Chief Financial Officer (CFO) | Huha

Bloom is a full-service workplace design consultancy representing Huha on their search for a Chief Financial Officer to join their team. As Talent Advisors, we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!

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Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is better for our bodies and minds, we are creating a better world, too.

We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.

We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the moon is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity. 

Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self-love. Our values guide our work, and our mission guides our values.

About the Role

As Huha’s Chief Financial Officer, you will serve as a critical strategic leader, bringing financial insight, operational rigor, and long-term vision to a company scaling at high speed. This is a pivotal role that requires both strategic perspective and hands-on execution as we prepare for our next phase of growth.

You’ll partner closely with the Founder & CEO and the broader leadership team, taking full ownership of the finance function and shaping the financial strategy that will guide Huha through rapid expansion. This includes developing adaptive forecasting models that anticipate emerging opportunities and risks, building a robust and scalable financial infrastructure, and implementing the systems, processes, and controls that enable us to operate with clarity and confidence.

Your work will extend beyond traditional finance responsibilities; you’ll play a key role in evaluating growth initiatives, informing company-wide planning, and translating complex financial data into actionable insights. You’ll ensure that our cash flow, compliance, margins, and profitability remain strong and healthy as the business accelerates, allowing us to move quickly without compromising discipline or stability.

The Opportunity

• Drive Strategic Financial Planning & Growth Modeling:
• Own the development and execution of financial strategy and business planning, ensuring alignment with organizational goals and providing guidance to the CEO and leadership team to support key decisions.
• Collaborate and support with target setting in partnership with CEO & COO. 
• Analyze new revenue opportunities & channels (e.g., retail expansion, international markets, collaborations, wholesale channels), owning cost, margin and ROI analyses.
• Evaluate capital expenditures, ROI scenarios, and pricing strategies to optimize unit economics and profitability.
• Overseeing the development and maintenance of long-term strategic financial planning model, in partnership with the Strategy team.
• Leading the team to drive improvements in financial processes, systems, and reporting capabilities to enhance efficiency and accuracy.
• Serving as a key stakeholder in Financial & Business Planning workflows, providing feedback and insight into management of timelines and planning processes.
• Develop plans forward for revenue growth and optimization.
• Create procedures, controls, and systems to collect and provide the necessary financial data in accordance with company standard.
• Engage in and take lead in M&A – related initiatives, managing the acquisition and integration processes.
• Lead Budgeting, Forecasting & Performance Analysis:
• Overseeing and shaping all aspects of budgeting, forecasting and quarterly guidance processes, including review and directing of all activities for all channels.
• Managing overall budget process, inclusive of approach and target setting.
• Leading all corporate and management reporting of monthly and quarterly results, analyzing key movements vs forecast and last year through all components of the P&L.
• Oversee the preparation and approval of all financial reporting materials and metrics for the Executive team; prepare and communicate monthly, quarterly and annual financial statements.
• Manage budgeting and the implementation of budgets, monitor progress and present operational metrics.
• Develop annual budgets, monthly forecasts, and long-range plans in partnership with department leads.
• Build dynamic financial models to support strategic initiatives, product launches, and seasonal planning
• Track and report on KPIs across departments—especially revenue, gross margin, CAC, LTV, inventory turnover, and contribution margin.
• Own the rollout and maintenance of a sales and reporting dashboard to support with business wide reporting and tracking.
• Cash Flow & Treasury Management:
• Directing the development, management and communication of the corporate financial calendar, ensuring seamless collaboration across multiple teams to meet deadlines and key deliverables.
• Oversee all facets of tax planning and management ensuring compliance on all global tax filings
• Manage liquidity, working capital, and short-term financing needs to ensure smooth day-to-day operations.
• Forecast and optimize cash flow around seasonality, production cycles, and marketing campaigns.
• Develop treasury strategies to manage reserves, credit lines, and capital structure.
• Develop long-term capital plans to ensure business continuity during periods of rapid growth or market shifts.
• Ensure Financial Compliance, Risk Management & Controls:
• Maintain rigorous internal controls, processes, and documentation across all financial functions.
• Lead preparation for audits, manage relationships with tax and legal advisors, and oversee all compliance filings.
• Mitigate financial and operational risks through appropriate insurance, legal contracts, and vendor due diligence.
• Leadership & Cross-Functional Financial Partnership:
• Recruit, develop, and retain a high-performing finance and accounting team.
• Function as the company representative in managing the relationships with external banks, financial institutions, and other parties.
• Lead the IT department, ensuring technology strategy, system and security align with business and financial objectives. Oversee IT budget, investment decisions, and risk management.
• Partner closely with heads of Marketing, Supply Chain, Merchandising, Operations, and People to align business strategy with financial goals.
• Help shape merchandising plans through a financial lens: product mix, pricing, markdown strategy, and margin targets.
• Collaborate with Ops & Supply Chain on inventory planning, demand forecasting, and COGS optimization.
• Oversee core financial operations by ensuring timely and accurate management of all accounting processes completed by direct reports or externally sourced accounting agencies.
• Drive financial systems and operational scalability as the team, product line, and distribution channels expand.
• Implement process automation and data-driven decision-making across the finance org and beyond.

What You Bring to the Table

• Proven senior finance leadership experience, ideally within startup and high-growth environments
• Demonstrates success in scaling organizations through periods of rapid growth
• Demonstrated expertise in inventory, cash conversion cycle, and working capital management in consumer/apparel
• Proven ability to lead fundraising and/or debt financing, manage investor/lender relationships, and support board governance
• Experience implementing and scaling ERP/finance systems, BI reporting, and controls to support multi-channel growth
• Strong understanding of pricing architecture, promotional strategy, and SKU productivity with a focus on sustainable margins
• Ability to build a Finance org and operating cadence that scales from lean startup execution to $200M+ complexity
• Experience managing audits, tax filings, and compliance activities
• Strategic mindset with the ability to roll up your sleeves in a hands-on, high-growth environment
• Brings a leadership approach rooted in teamwork, open communication, and well-reasoned decision-making
• Excellent communication and cross-functional collaboration skills.
• CPA or CFA designation

Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

The Interview Process

• Video interview with Erica, Talent Advisor from Bloom
• Video Interview with Alexa (Founder & CEO) & Jona (COO)
• In Person Interview with Alexa (Founder & CEO) & Jona (COO)
• Final Interview - in person or virtual 
• Reference checks
• Offer

Location & Working Hours

• This is a hybrid role based in Vancouver, Canada, and will require travel to our office. 
• At this time, we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if you're located outside of this area.

Total Rewards

• Competitive Performance-Based Bonus 
• 20 days of vacation
• Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
• A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
• Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share

Like Bloom, Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.

How We Hire

Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at Huha will not be responding to any personal messages regarding this role or other opportunities.

Huha is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Huha believes in.

Huha is committed to developing an inclusive, barrier-free recruitment process and work environment.

Should you require any accommodation, please inform us, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative format, or to report any accessibility problems, please share in your application or email [email protected] .